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BizReport | Advertising archives July 11, 2019

3 tips to increase ad quality on a budget

The average SMB spends four percent or more of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are... >>

BizReport | Advertising archives July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most... >>

BizReport | Advertising archives March 13, 2019

Study: Brands personalizing budget, strategy show higher performance

Personalization has been shown to improve ad performance through clicks, but one new report is tagging revenue increases to personalization. According to Monetate's Personalization Development Study brands engaging in personalization for budget and for strategy are showing higher revenue numbers.... >>

BizReport | Advertising archives November 22, 2017

Reports: Digital ad spend up, here's where budget dollars should go

New data out from Advertiser Perceptions has more marketers investing in digital this holiday season, and they're banking on shoppers being there. ... >>

BizReport | Advertising archives September 13, 2013

Bots costing advertisers $9.5 billion

New data released by Solve Media reveals the bot problem is worsening with a whopping 46% of web advertising exhibiting suspicious activity during the second quarter of this year, up from 43% in the first quarter.... >>

BizReport | Advertising archives July 13, 2013

Ad industry lacks online CPM insight

Online advertising is no longer a new activity, it has been around for a decade or more, so one might assume that ad buyers have a good insight into CPMs. Not so, according to SQAD, whose recent survey found those... >>

BizReport | Advertising archives October 08, 2012

More research reveals higher engagement levels of tablet users

Recent studies have shown that tablet users are a more engaged and valuable segment of consumers compared to those using personal computers. New research from IgnitionOne provides more evidence of the levels of engagement.... >>

BizReport | Advertising archives July 03, 2012

GroupM: Modest UK ad spend growth predicted for 2012/13

UK ad spending remains above expected growth levels in other Western European countries, according to new figures released by GroupM, with digital showing the best growth prospects.... >>

BizReport | Advertising archives April 03, 2012

59% of advertisers to increase social media ad spend over next year

Research from Advertising Perceptions reveals that social media advertising is grabbing a larger share of digital budgets with over half of advertisers planning to spend more on the channel this year.... >>

BizReport | Advertising archives February 23, 2012

Russia: Online ad spend overtakes print

Online ad spend in the UK has already surpassed that of all print media and now, according to the Russian Association of Communication Agencies (AKAR) the same has happened in Russia.... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Advertising archives July 19, 2011

High demand for Facebook ads pushing up prices

Good news for brands that are active on Facebook. Efficient Frontier's latest Global Digital Marketing Performance Report says their Fan bases will double year-over-year come October. But there's bad news, too.... >>

BizReport | Mobile Marketing July 19, 2011

Marketers spend on mobile web ads, in-app ads less so

A new survey conducted by the Interactive Advertising Bureau reveals that, despite in-app rich media opportunities most marketers are directing ad spend at mobile web display ads.... >>

BizReport | Advertising archives January 13, 2009

U.K advertising budgets plummet

As temperatures in the U.K. have plummeted, so are U.K. advertising budgets, according to the Institute of Practitioners in Advertising Q4 Bellwether report, published today (January, 12).... >>

BizReport | Research archives August 28, 2008

ANA: Marketers being asked to reduce marketing costs

Marketers across a wide range of industries believe their overall marketing budgets will be cut, and many are already being asked to identify cost savings, according to a new survey from the Association of National Advertisers.... >>

BizReport | Advertising archives August 13, 2008

Olympics help boost Chinese ad budgets

Over the next year, online and mobile will drive rapid growth in China’s advertising budgets, according to recent forecasts from GroupM. ... >>

BizReport | Advertising archives June 12, 2008

Auto industry online ad spending in overdrive

The automotive industry may have fallen behind retail in terms of overall ad spending, but online it’s got its pedal to the metal. ... >>

BizReport | Advertising archives March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits.... >>

BizReport | Advertising archives March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch.... >>

BizReport | Search Marketing February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent.... >>

BizReport | Advertising archives July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer.... >>