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BizReport | Advertising January 13, 2009

U.K advertising budgets plummet

As temperatures in the U.K. have plummeted, so are U.K. advertising budgets, according to the Institute of Practitioners in Advertising Q4 Bellwether report, published today (January, 12).... >>

BizReport | Research August 28, 2008

ANA: Marketers being asked to reduce marketing costs

Marketers across a wide range of industries believe their overall marketing budgets will be cut, and many are already being asked to identify cost savings, according to a new survey from the Association of National Advertisers.... >>

BizReport | Advertising August 13, 2008

Olympics help boost Chinese ad budgets

Over the next year, online and mobile will drive rapid growth in China’s advertising budgets, according to recent forecasts from GroupM. ... >>

BizReport | Advertising June 12, 2008

Auto industry online ad spending in overdrive

The automotive industry may have fallen behind retail in terms of overall ad spending, but online it’s got its pedal to the metal. ... >>

BizReport | Advertising March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits.... >>

BizReport | Advertising March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch.... >>

BizReport | Search Marketing February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent.... >>

BizReport | Advertising July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer.... >>

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