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BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Advertising January 06, 2010

New Dotomi tool offers value for marketing channels

A new tool released today by personalized media solution Dotomi should give marketers a bit more information about which channels are performing at peak and which could use more attention. The solution is an attribution technology which gives marketers the... >>

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