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BizReport | Advertising December 08, 2015

Ad Roundup: New releases for video, analytics, ecommerce

In today's advertising roundup: three new solutions that could simplify brands' campaign plans. ... >>

BizReport | Advertising May 18, 2015

Top 4 tips to improve A/B testing

A/B testing is one of the best ways for brands to know what will happen once their campaigns are launched into the wild. One expert offers his top tips to improve campaign testing.... >>

BizReport | Advertising April 27, 2015

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. ... >>

BizReport | Advertising February 21, 2014

MediaCrossing taps Lotame from cross channel analytics

MediaCrossing is tapping Lotame for a new cross channel tool that should help brands better target their core consumers. Through the partnership Lotame's DMP will be integrated with MediaCrossing's Wall Street analytics to create tradable audience data.... >>

BizReport | Advertising January 27, 2014

SDL suite promises cross channel, device functionality

This week a product launch from SDL will give online marketers more to consider in campaign and content creation. The company has released a cloud-based cross channel toolset, set up to optimize online and mobile campaigns; the other release is... >>

BizReport | Advertising November 05, 2013

Ad Roundup: Analytics abound in new releases

Analysis of advertising campaigns becomes more important each day as more people logon to the World Wide Web, stay engaged with content and social networks via mobile devices and use devices in-store to research products.... >>

BizReport | Advertising September 17, 2013

Solutions improve analytics to boost campaign performance

This week, both Bizo and Aimee launch new, analytics based platforms, set up to enhance how brands connect online. The Aimee tool is set up to serve more relevant on-site copy while the Bizo solution is set up to analyze... >>

BizReport | Advertising June 06, 2013

New comScore, Anametrix tools offer brands more analysis

It isn't enough for a business to have a web or social media presence. Brands need to be able to analyze how their presence is influencing consumers, across platforms and across screens. Two new tools help to do exactly that.... >>

BizReport | Advertising December 14, 2012

Study: Smiling prospects convert more often

When it comes to targeting and engaging B2B prospects, a new report out from Mintigo suggests marketers should look for smiling profile pictures.... >>

BizReport | Advertising June 08, 2012

iMMedia-C launch to offer more analytical data

A new offering in the online space may show marketers where to go to improve campaign ROI. The iMMedia-C platform was created by C3 Metrics and Marketing Productivity Group to provider more analytical ROI information.... >>

BizReport | Advertising March 19, 2012

Another study finds brands aren't properly leveraging data

This is becoming a theme amongst online marketers: the data is there - in some cases in a brand's office - and yet it isn't being used to the fullest potential. Several studies have been released recently stating businesses aren't... >>

BizReport | Advertising July 28, 2011

DataXu uses DSP to enhance consumer response

Demand-Side Platforms (DSP) aren't just for advertising placements any longer. New information from DataXu shows how some brands are using DSPs not just to enhance advertising impressions but to learn how to engage consumers who may be more valuable to... >>

BizReport | Advertising July 14, 2011

IAB releases best practices for marketers, publishers

As the web becomes more segmented it is more important than ever for brands and advertisers to test campaigns and then analyze their performance. A/B testing gives insight into campaigns pre-launch that can have huge impact on the bottom line;... >>

BizReport | Advertising June 27, 2011

CRUNCH offers individualized targeting options

A new release from ChoiceStream may give online advertisers a bit more sway with consumers. Using behavior data, the CRUNCH platform targets to the individual level so that messages have higher engagement rates. The platform create customized segments to help... >>

BizReport | Advertising June 27, 2008

Lyris HQ combines 5 platforms into 1 advertising space

Small and mid-sized marketers now have a new platform for nearly every advertising need. Lyris HQ is a new platform which incorporates the five Lyris platforms many marketers are already familiar with: Hot Banana, Bid Hero, Click Tracks, Email Labs... >>