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BizReport | Advertising December 15, 2016

Ad Roundup: Releases underline importance of analysis

Three new releases into the digital space this week underline the importance of campaign analysis, in addition to cool features like video. Details in today's advertising roundup. ... >>

BizReport | Advertising April 07, 2016

Studies: Marketers struggling to understand data

Data lag and content performance are high on the radar of most businesses. That, according to two new reports that indicate brands are concerned with the lag between data collection and analysis, and that many aren't sure how their content... >>

BizReport | Advertising February 25, 2016

Study: Marketers can't connect touchpoints, ROI

Connecting the data between advertising campaigns and consumer touchpoints remains a struggle for many brands. That is the takeaway from new Formstack data, which indicates nearly have of marketers can't make that connection. ... >>

BizReport | Advertising February 25, 2016

Top 3 tips for a stronger adtech strategy

As marketers begin to leverage truly revolutionary marketing technology, the strategies and objectives that worked for media plans in the past will soon become obsolete. Here are three tips for marketers looking to expand into adtech. ... >>

BizReport | Advertising November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. ... >>

BizReport | Advertising July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. ... >>

BizReport | Advertising July 15, 2015

Top 4 tips to improve customer experience through data

The customer experience is becoming more important to retailers and marketers every day, and that experience must be equal across devices as well as in stores. One expert offers advice on how to use data to improve the customer experience.... >>

BizReport | Advertising December 22, 2014

Report: Analysis high on B2Bers New Year List

B2B brands will be pushing more budget dollars into the analytics space. That is the takeaway from a new survey out with ON24. According to their survey 77% of B2B brands report big data is not a reality for them.... >>

BizReport | Social Marketing October 15, 2014

Ad Roundup: Social media and increased analysis

Two funding rounds will help online brands better tackle the social aspects of their marketing plans, and an acquisition positions one hub with better analytics. ... >>

BizReport | Advertising September 23, 2014

Report: 1 in 4 execs want more transparency

Lack of transparency continues to top the list of reasons advertisers are leery about the online space. That's the takeaway from a new report out from Marin Software which indicates that while most (88%) of advertisers surveyed use retargeting strategies... >>

BizReport | Advertising April 23, 2014

Study: SMBs turning to multi-channel to engage

Small businesses are getting smarter about how - and where - they spend ad dollars. While most can only dream about the budgets behind national brands, new data out from Constant Contact shows SMBs are making the most of multi-channel... >>

BizReport | Advertising October 16, 2013

HP launches digital marketing suite

A new solution out from HP Autonomy is marrying real time data analysis and personalized experience to give online retailers higher engagement. Called the HP Digital Marketing Hub, the new solution analyzes large chunks of data to segment customer bases,... >>

BizReport | Advertising October 08, 2013

Releases enhance content, social campaigning and analysis

Campaign analysis has fast become a must-have for online brands. No less important is the ability to create content focused on a brand's message and to deeply engage through social media. Three releases, from Corporate Visions , Engagor and Constant... >>

BizReport | Advertising August 02, 2013

blurbIQ, YieldMetrics announcements signal changes to video, analysis sectors

Two announcements this week in the online ad space signal changes coming to advertisers and brands. Here's how:... >>

BizReport | Trends & Ideas May 31, 2013

General Sentiment offers additional matching targets

New from General Sentiment - additional layers of analysis to better match audience members to brands and products. For the General Sentiment MediaMatch platform, the upgrades match audiences based on discussions from both the audience and industry sectors.... >>

BizReport | Research February 11, 2008

Rapt, Publicis Groupe partner for analysis

Online marketers can expect to see improved transparency in their ad campaigns thanks to a partnership between Rapt, an advertising analysis firm, and Publicis Groupe Media. Publicis will incorporate Rapt's yield management platform to compare inventory and pricing strategies across... >>

BizReport | Advertising January 17, 2008

Marketers can analyze ads for better performance

As the online advertising industry continues to evolve marketers need to know a lot more than just where the ads will appear. Marketers need to know how users are engaging with ads, what sites lead them to ecommerce or product... >>