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BizReport | Advertising April 16, 2014

Consumers trust doctors and government with personal data more than they do advertisers

Consumers are increasingly concerned about how their data is stored and used but, according to new research from GfK, it is marketers and advertisers that are the least-trusted of all, less so than then government.... >>

BizReport | Search Marketing July 16, 2013

New: List of top Product Listing Ad advertisers on Google

Who are the top 20 advertisers using Google's Product Listing Ads (PLAs)? AdGooroo has released a list of the Top 20 Google PLA advertisers by impression, a list on which Walmart sits at the top but Amazon is way down.... >>

BizReport | Law & Regulation March 15, 2013

FTC warns advertisers against cutting corners on small screens

The Federal Trade Commission has made it clear that it is mandatory for all advertising appearing on social media sites, or designed for small screens, to be accompanied by disclosures that are as clear as possible. ... >>

BizReport | Social Marketing February 14, 2013

Vizu: 64% of advertisers plan paid social media ad spend rise

Social media is no longer a free ride for marketers. According to Vizu's recent survey of more than 500 ad agencies and advertisers, almost two-thirds (64%) plan to increase their spending on paid social advertising. ... >>

BizReport | Advertising July 02, 2012

YouTube Video Creation Marketplace matches brands to content creators

In a couple of months time YouTube will launch a platform that will give agencies, small businesses, and brands on a budget, access to many YouTube content creators, who are stars in their own right, to help create video content.... >>

BizReport | Advertising March 05, 2012

Facebook monetizes logout page

Facebook users trying to escape the recent upscale in advertising on the social network will find that even logging off offers no relief as the log-out page is given over to advertising.... >>

BizReport | Advertising January 18, 2012

Cheaper Facebook advertising with internal linking

Savings of up to 45% are available to advertisers who link their Facebook ads to their Facebook Page, according to a new study by TGB Digital.... >>

BizReport | Advertising August 18, 2010

Social network ad spending to exceed $2 billion in 2011

The amount of money being spent on social network advertising continues to rise and eMarketer has recently revised its forecasts for this year and next in line with that growth. Facebook comes out on top but MySpace continues to show... >>

BizReport | Advertising August 16, 2010

Control-freaks Apple frustrate iAd advertisers

In stark contrast to the praise being lavished on Apple's mobile ad service, iAd, the Wall Street Journal has published a largely negative account of frustration and delays brought about, in part, by Apple's tight control over the creative process.... >>

BizReport | Advertising May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish.... >>

BizReport | Social Marketing August 05, 2009

Study: Socnets important to women

Research shows that social networks are important to women, but not just for keeping in touch with friends or keeping tabs on the children. More and more women are using social networks to network professionally and promote their business and... >>

BizReport | Advertising July 27, 2009

LinkedIn/Harris: Ad budgets move online but ad formats still annoying consumers

In one of the first pieces of research to come out of a new partnership between LinkedIn and Harris Interactive, it has been revealed that consumers and advertisers have very different views on the types of advertising they believe works... >>

BizReport | Search Marketing May 22, 2009

Are longer search queries reducing ad coverage?

New data from comScore shows that while the number of searches being conducted is up considerably, paid clicks have shown a much slower rate of growth. Why? ... >>

BizReport | Advertising January 17, 2009

PubMatic: Display ad pricing plummets

According to the most recent AdPrice Index, published by PubMatic, Q4 2008 saw a significant decline in online display ad pricing compared to the same period the year before. ... >>

BizReport | Advertising December 12, 2008

Ad clutter reduces ad effectiveness

Over half of Internet users surveyed by Burst Media had a low tolerance for web pages featuring more than two ads, and that 'ad clutter' is causing consumers to abandon sites altogether. ... >>

BizReport | Search Marketing December 01, 2008

Yahoo Publicidad launched

Yahoo is the destination of choice for U.S. Hispanics and the portal is being revamped to offer more relevant marketing opportunities across the site and to give marketers access to all Hispanics regardless of their language or location.... >>

BizReport | Advertising October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. ... >>

BizReport | Advertising March 18, 2008

Yahoo, Click Forensics team up to tackle click fraud

Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for.... >>

BizReport | March 10, 2008

AdWords: Load time metric confirmed, exclusion tool expanded

After much online chat about Google’s addition of page load time to Quality Score metrics, the search engine confirms and explains its moves, while also making another change to their services.... >>

BizReport | Social Marketing August 10, 2007

Will Facebook's new opt out option bring back advertisers?

After several large British companies recently withdrew their advertising with Facebook, the social networking website has updated its system to give advertisers more control over where their ads appear.... >>

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