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BizReport | Advertising archives May 29, 2012
UK: Advergames are ads, rules apply
The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>
BizReport | Advertising archives April 23, 2011
Kids don't recognize advergames as advertising
Children aren't recognizing ads in advergames as advertising, according to a recent study, highlighting the need for standard advertising notifications. ... >>
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