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BizReport | Advertising archives May 29, 2012

UK: Advergames are ads, rules apply

The body responsible for governing online advertising in the UK has reiterated its rules surrounding what is, and what isn't, acceptable with advergames. Do your advergames fall short of the rules?... >>

BizReport | Advertising archives April 23, 2011

Kids don't recognize advergames as advertising

Children aren't recognizing ads in advergames as advertising, according to a recent study, highlighting the need for standard advertising notifications. ... >>