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BizReport | Advertising May 31, 2012

R.I.P 468x60 banner ad format

In a blog post today, Google announced the death of a once-popular banner ad format and the release of a new report to help publishers determine what does, and doesn't, work in online advertising. ... >>

BizReport | Advertising October 26, 2010

BlueKai, Efficient Frontier partner for intent-based ads

Segmented consumer bases are one way advertisers are lessening the fragmentation of the Internet to engage consumers and increase sales. A new partnership between data auctioning marketplace BlueKai and performance marketers Efficient Frontier will take segmentation a step farther by... >>

BizReport | Advertising March 16, 2009 removes ads to raise awareness of ads

The online edition of The Jerusalem Post entered into the spirit of the Jewish holiday of Purim by changing its appearance - it dropped all advertising on the site for 24 hours during the celebrations.... >>

BizReport | Advertising March 02, 2009

Ads added to Google News

In today's tough economic climate, Google is determined to squeeze every penny it can out of its Internet properties, including Google News.... >>

BizReport | Search Marketing June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders.... >>