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BizReport | Advertising February 08, 2017

PageFair: Adblock use grew 30% globally in 2016

PageFair's latest Adblock Report reveals that adblocking on desktop and laptop devices in the U.S. is significantly higher than the global average due to, in part, intrusive ad formats. However, when it comes to mobile adblocking, the vast majority takes... >>

BizReport | Advertising March 15, 2016

Millennials accept ads that support income of their favorite digital celebs

In the face of a plethora of media attention on ad blocking comes research from Defy Media that shows Millennials appreciate their favorite digital celebrities need ads on their channels to earn a living. ... >>

BizReport | Advertising January 28, 2016

Trial of new tool sees re-engagement of 40% of ad blockers

Unique SaaS technology is now available to publishers that enables them to fight back against ad blockers courtesy of Oriel Ventures. ... >>

BizReport | Advertising December 16, 2015

Purify calculates mobile ads cost users $233 a year

Ad blocking software firm Purify has released data claiming that, apart from blocking ads on mobile due to their annoyance factor, users might want to consider blocking ads to save on data costs, too. ... >>

BizReport | Advertising November 16, 2015

Latest IAB UK figures show small rise in ad blocking

New figures released by the Internet Advertising Bureau in the UK reveals a rise in the behavior with propensity to block ads decreasing with age. ... >>

BizReport | Advertising October 19, 2015

Tactics used in the age of ad avoidance

Much media attention has been given to ad blocking in recent months in the wake of Apple's recent move to allow ads to be blocked on the Safari browser of its iPhones and iPads. Research from BuzzCity reveals ad blocking... >>

BizReport | Advertising October 02, 2015

Who are the ad blockers and why are they blocking?

Ad blocking on Apple's iOS has been a regular news feature of late, and adds to the already prolific use of ad blockers by consumers across devices. A new infographic from Global Web Index reveals the profile of an ad... >>

BizReport | Advertising August 12, 2015

PageFair counts the cost of ad blocking

The significant rise in the number of Internet users using ad blocking software is costing advertisers billions .... >>

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