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BizReport | Advertising March 18, 2008
Microsoft expands online advertising arsenal
Microsoft makes more moves in its bid to dominate online advertising, and has purchased ad management solutions firm Rapt.... >>
BizReport | Research November 07, 2007
Ads, not subscription fees, say Internet users
Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study.... >>
BizReport | Advertising October 04, 2007
Microsoft to dominate online advertising?
Steve Ballmer, Microsoft’s Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek. ... >>
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