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BizReport | Advertising archives June 08, 2011

E-readers - the next ad frontier

The success of Amazon's ad-supported Kindle model, along with the forecast huge rise in Americans owning an e-reader device this year, signal the opening of the next digital ad frontier. ... >>

BizReport | Advertising archives May 31, 2011

Goodbye to "try-buy" gaming models?

New figures from Exent, owner of FreeRideGames.com, show the traditional "try before you buy" gaming model being threatened by ad-supported titles.... >>

BizReport | Advertising archives July 09, 2009

Dare Comics offers world's first perpetual ad online

Print media is moving online, and that includes comics. Dare Comics wants to maintain the spirit of pulp fiction's low-cost, high-readership heritage by attempting to offer it's comics online, for free, fully supported by advertising. ... >>

BizReport | Advertising archives November 25, 2008

Online video viewers want ads their way

When given a choice of watching ads during or before an online program, viewers on Hulu overwhelmingly voted for pre-roll ads, according to recent data from the online video content site.... >>

BizReport | Advertising archives March 18, 2008

Microsoft expands online advertising arsenal

Microsoft makes more moves in its bid to dominate online advertising, and has purchased ad management solutions firm Rapt.... >>

BizReport | Research archives November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study.... >>

BizReport | Advertising archives October 04, 2007

Microsoft to dominate online advertising?

Steve Ballmer, Microsoft’s Chief Executive, believes that sometime in the next decade, all advertising will be digital. He said as much at a recent media event in Paris, according to the New York Times and BusinessWeek. ... >>