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BizReport | Advertising October 04, 2011

Nielsen: Many ads delivered outside advertiser targets

New data out from Nielsen may have some advertisers questioning their advertising strategy. The report finds that many times ad campaigns are delivered outside the target audience. ... >>

BizReport | Advertising September 16, 2011

3 Trends to incorporate in 2012 campaign plans

Marketers are embracing digital advertising even as they admit they don't completely understand what makes consumers engage. The key according to one expert is to consistently innovate digital campaigns, giving consumers are reason to click, read, view or otherwise engage... >>

BizReport | Advertising August 31, 2011

Forecast: SMBs to shift more ad dollars to digital

As the public shifts their content consumption to digital avenues, businesses are following. From movie streaming and newspaper reading to time-shifting prime time television to watch via laptop or tablet, consumers are do more with the Internet. To keep up... >>

BizReport | Advertising July 07, 2011

Study: Where to engage overworked, over-stressed women

When it comes to having it all, most global women say they are closer to getting what they want. But having it all comes with more than a great job and family life. According to a new report from Nielsen,... >>

BizReport | Research May 25, 2011

Summer at hand, consumers looking for travel deals

With the unofficial launch of summer just a few days away here in the US, consumers are looking to get away. Although some experts expect the summer travel season to decline because of gas prices, early information shows an increase... >>

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