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BizReport | Advertising archives March 24, 2011

Facebook testing ads triggered by status updates

New ads are being tested on Facebook that are triggered by what users publish in their status reports and wall posts, making the ads as relevant to a user's sentiment and intent as possible. ... >>

BizReport | Advertising archives March 24, 2011

TRAFFIQ release offers direction with analytics

Brands who want a bit more information from the analytics side may get just that from a new TRAFFIQ release. Called Data Tree Landscape, the offering gives brand advertisers a kind of guide to determine which data they need and... >>

BizReport | Advertising archives March 08, 2011

Bizo release targets business consumer segments

A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about... >>

BizReport | Advertising archives March 01, 2011

Study: Consumers need understanding of data collection

Analysts say consumer definitely do not want to have data collected during their browser sessions. But a new report from PubMatic disagrees. According to their research consumers are more will to be tracked anonymously once they understand what that actually... >>

BizReport | Advertising archives February 24, 2011

AudienceScience, Tumri to power audience-centric targeting

Everyone is talking about targeting. From retargeted campaigns to behavioral debates and contextually relevant ads, brands have many options for ad targeting. AudienceScience, in collaboration with Tumri, is powering another targeting solution - one that puts the consumer in the... >>

BizReport | Advertising archives January 21, 2011

Brands: What the FTC targeting decision could mean

A recent Gallup poll found that more than two-thirds (67%) of American consumers are uncomfortable with the behavioral targeting options used by brands. That, along with news that the FTC is looking into how ads are targeted and the type... >>

BizReport | Advertising archives January 18, 2011

ClickTale releases new suite of tools

New year, new tools. That is the story from ClickTale, which is releasing a new suite of tools aimed at giving brands more insight into what is - and what isn't - working on websites. The new tools should help... >>

BizReport | Advertising archives January 18, 2011

eXelate to streamline data purchasing

Since the FTC's decision to look into data collection methods, a lot of talk has been bandied about regarding the 'right' ways to collect data. For many publishers and advertisers, 'right' simple means transparent, which is what a new release... >>

BizReport | Blogs & Content archives January 17, 2011

Red Aril release puts websites in charge of audience data

A new release from Red Aril will place website owners in control of the audience data from their site, which may allay consumers' fears about what is done with data once it is collected. The release can be quickly deployed... >>

BizReport | Advertising archives January 14, 2011

Casale Media integrates Nielsen's PRIZM

Another level of engagement is coming from Casale Media. The advertising hub has integrated Nielsen's PRIZM option to offer a higher level of engagement and potentially targeting. Casale's platform works by using offline data to target online ad messages.... >>

BizReport | Research archives January 12, 2011

Reports: Ad targeting, SMB spending on the up in 2011

The future may not have a rosy hue, but businesses are responding to 2011 in high spirits. According to two new reports, businesses plan to increase their spending this year; part of that increase will be placed in audience targeting... >>

BizReport | Law & Regulation December 03, 2010

Frustrated FTC proposes Do Not Track tool

Will "Do Not Track" soon join "Do Not Call" and "Do Not Mail" lists? If the Federal Trade Commission has its way, it will. ... >>

BizReport | Advertising archives November 21, 2010

Gumtree taps AudienceScience for targeting, data management

Online classified hub has tapped AudienceScience for improved targeting and metrics. The UK's largest classified platform will integrate Audience Gateway to help improve audience targeting and data management for brands and marketers.... >>

BizReport | Research archives October 14, 2010

Report: More businesses choose remote workers

Turns out more and more businesses are augmenting their staff with off-site professionals in skilled positions. According to a recent report from flexible employment platform Elance the off-site workforce increased 42% between 2009 and 2010 with these workers pulling in... >>

BizReport | Ecommerce archives October 08, 2010

Buysight focuses on consumer insights

With a name change from Permuto to Buysight, the online platform is ready to focus not just on consumer acquisition and remarketing but on consumer insights. For brands across the web, finding in-market consumers and analyzing their browsing and buying... >>

BizReport | Advertising archives September 15, 2010

AppNexus taps Peer39 for semantic targeting

Add semantic targeting options to the AppNexus real time advertising platform. The company has tapped Peer39 for semantic technology and will integrate their targeting technology into the AppNexus platform. According to Peer39 their semantic targeting technology is currently out performing... >>

BizReport | Advertising archives August 06, 2010

5 minutes to a new campaign with Turn's new platform

A newly released platform from Turn allows marketers to quickly take advantage of new trends and buzz in the online world by releasing campaigns in five minutes or less. The Turn Media Platform v2.5 promises to streamline the campaign launching... >>

BizReport | Advertising archives June 23, 2010

Three partners agree to share info with LucidMedia's DSP

The information provided to marketers using LucidMedia's demand-side platform (DSP) will soon have much more impact, thanks to new partnerships with the company. eXelate, AlmondNet and BlueKai have all agreed to share information through the DSP, giving marketers much more... >>

BizReport | Advertising archives May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific... >>

BizReport | Advertising archives April 08, 2010

Study: Behavioral targeting doubles campaign revenue

When it comes to targeting, a recent study from The Network Advertising Initiative indicates behavioral targeting may be the biggest impactor. According to the study behaviorally targeted ads (served in 2009) gave marketers more than twice the revenue per ad... >>

BizReport | Advertising archives April 06, 2010

Webtrends adds deeper targeting capabilities

A new addition to the Webtrends Visitor Data Mart, releasing today, gives marketers the ability to segment consumers one to one. Through email, on-site, through CRM or even data warehousing, marketers can use the product to create more deeply seated... >>

BizReport | Research archives January 14, 2010

Why marketers need more than targeting to engage consumers

When the Internet opened up to advertisers there was plenty of room for all comers. Just a few years ago, the marketplace filled and targeting capabilities were born allowing marketers to target specific consumers within specific demographics. Still there was... >>

BizReport | Advertising archives December 08, 2009

Zedo, eXelate partner for behavioral targeting

Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.... >>

BizReport | Advertising archives December 04, 2009

Ad targeting: IAB launches their first-ever consumer education campaign

Last year, research discovered that consumers found ad targeting "creepy". This week, the Interactive Advertising Bureau launched its first-ever campaign aimed at the public to educate consumers about the workings and benefits of targeted online advertising.... >>

BizReport | Social Marketing November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded.... >>

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