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BizReport | Advertising archives April 04, 2013

eXelate launches data optimization service

A new product out from eXelate is set to create pools of data information so that brands have a better handle on targeting. The eXelate Data Optimization Service tests and refines data to create more targeting data sets for users.... >>

BizReport | Advertising archives March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

BizReport | Advertising archives February 18, 2013

New releases offer new targeting options for brands

Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options.... >>

BizReport | Advertising archives November 15, 2012

ChoiceStream: Relevancy key to engagement

This should come as no surprise but new data out from ChoiceStream shows how important relevance is to online advertising. Researchers found that, especially for online shoppers, relevance increase engagement and purchasing intent. ... >>

BizReport | Advertising archives October 22, 2012

Platform matches consumers with health content

Pharma brands: a new tool our from Precision Health Media is helping to connect consumers searching for health information with health content based on relevancy and condition. According to data from comScore more than 10 million US consumers visited the... >>

BizReport | Advertising archives September 26, 2012

Why brands need to think outside the Boomer box

New data out from Nielsen NeuroFocus indicates typical targeting methods may not be working when it comes to brands trying to reach the Boomer demographic. In fact, the data shows reaching these mature consumers takes more balanced and attentive marketing... >>

BizReport | Advertising archives September 18, 2012

SalesForce taps Demandbase for real time ID

Businesses using the SalesForce platform to reach consumers have a new tool beginning today: SalesForce has tapped Demandbase to provide a real time identification solution. The integration will help businesses using SalesForce to more quickly identify prospects, helping to improve... >>

BizReport | Advertising archives September 11, 2012

Lyris release offers assist with Big Data

Big data is again making headlines, this time with digital marketing hub Lyris at the forefront. This week marks the launch of the new Lyris ONE platform, set up to offer online brands an assist when it comes to collecting,... >>

BizReport | Mobile Marketing September 10, 2012

MassiveImpact: Mobile revs increased 100% using our tech

Performance mobile ad hub MassiveImpact has released new numbers, showing some mobile brands have increased mobile ad revenues by at least 100% using their technology. Here's how:... >>

BizReport | Advertising archives September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.... >>

BizReport | Advertising archives August 27, 2012

Why brands should pay more attention to Boomers

New data out from Nielsen and BoomAgers underscores the need for brands to pay more attention to older consumers. Nielsen notes that about half of the US population will be over age 50 within the next five years. However, as... >>

BizReport | Advertising archives August 22, 2012

How to use non-traditional ads to engage

Brands: if you're having trouble engaging younger audiences, especially Millinnials, it could be the type of advertising used. And that, if unchanged, can have detrimental effects on the brand. I recently chatted with Dailybreak about ways to engage this non-traditional... >>

BizReport | Advertising archives August 17, 2012

Study: We're creatures of habit, even with options

There may be different restaurants and stores on every corner, but a new study shows we humans are creatures of habit. Even with multiple choices. JiWire has unveiled the Location Graph which correlates behaviors with location to create an anonymous... >>

BizReport | Advertising archives July 23, 2012

Poll: Amazon more trustworthy than Facebook

New data out from Harris Interactive and Placecast finds that, from a consumer data standpoint, most US shoppers trust Amazon more than they trust social network Facebook. Most poll respondents (66%) said Amazon's use of personal data 'somewhat to very... >>

BizReport | Advertising archives June 27, 2012

Criteo: Ad clickers buy much more than non-clickers

Contrary to a 2008 comScore study that suggests display ad clickers aren't an attractive market for advertisers, new research finds that ad clickers buy much more than non-clickers and the more they click, the more they buy.... >>

BizReport | Advertising archives June 15, 2012

Skype invites advertisers to join the conversation

The screen displayed during Skype audio calls has been re-zoned as advertising real estate. Non-subscribers and those without Skype Credits will now be presented with targeted ads that Skype hope will work their way into the conversation. ... >>

BizReport | Advertising archives June 13, 2012

Microsoft patent proposes serving ads based on body-language

Facebook asks its users, "What's on your mind?". A patent filed by Microsoft could answer that question for you and serve ads matching your mood or body-language. ... >>

BizReport | Advertising archives June 06, 2012

TruSignal, eXelate partner for audience targeting

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. ... >>

BizReport | Advertising archives March 23, 2012

Platform extracts customer insights for better targeting

Over the past month several studies have been released, all indicating that the wealth of data online isn't being used to its fullest potential. Either brands aren't making the data actionable or they're utilizing the data is ways that don't... >>

BizReport | Advertising archives March 22, 2012

How to reach fast-growing Hispanic audience

Over the past twelve years there has been strong growth in the Hispanic demographic in the United States; the demo has increased by 43% since 2000. Their spending power is also on the rise, so advertisers, this is definitely a... >>

BizReport | Advertising archives March 19, 2012

Survey: B2B marketers missing opportunities

Too many B2B marketers are missing opportunities presented by adequate use of data, targeting and measurement. According to Crain's B2B Magazine survey brands are still 'pushing' ads rather than 'pulling' in consumers with the use of proper targeting methods.... >>

BizReport | Advertising archives March 15, 2012

How to get more from RTB

Proponents of Real Time Bidding (RTB) say it puts the right before the right consumer are the right time. Opponents say doesn't work properly. The key, of course, is somewhere in the middle and that 'you need more that a... >>

BizReport | Research archives March 13, 2012

Brands: How to do personalization better

Over the past few months buzzwords like 'personalize' and 'local targeting' have been batted around - a lot - in the online space. Some brands have jumped in, trying to create a personalized, local experience online only to see few... >>

BizReport | Advertising archives March 05, 2012

DoubleVerify makes data available to AppNexus users

Beginning this morning businesses using the AppNexus ad platform will have more data at their fingertips. AppNexus is a leading real-time technology platform while DoubleVerify is a leader in online media verification and real-time decision making.... >>

BizReport | Advertising archives March 01, 2012

Expert: Optimization is about more than metric reporting

In the online advertising world marketers are becoming more obsessed with campaign personalization and optimization. But, according to one expert, optimizing campaigns based on an identified metric is only half the battle; brands also need to take into account which... >>

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