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BizReport | Advertising April 28, 2014

Demandbase, PunchTab launches improve targeting abilities

New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television. ... >>

BizReport | Ecommerce March 26, 2014

Study: Personalization pushes more purchases

New data out from MyBuys and the e-tailing group finds personalization is pushing more purchases, a good thing for retailers. Whats more these shoppers aren't just engaging from display ads but across channels and devices, giving retailers and other brands... >>

BizReport | Advertising February 18, 2014

Case study shows personalized retargeting pushes ecommerce conversions

Wondering what will work to re-engage shopping cart abandoners? A new case study out from RTB House and QUELLE may help. Their data indicates that personalized retargeting is the key to engagement with shoppers who have begun but not completed... >>

BizReport | Advertising January 17, 2014

Ad Roundup: Integrations, mobile DMPs and partnerships

This week, a new mobile platform is launched to improve brands' mobile data, an integration pushes customer data at scale across channels and another platform offers mobile survey options.... >>

BizReport | Advertising January 15, 2014

Janrain: Mistargeted ads pushing more shoppers away from brands

It's no secret that targeting can miss the mark at times. But, a new study out from Janrain and Blue Research puts a disturbing spotlight on what can happen when ads are mistargeted - namely that some consumers will push... >>

BizReport | Advertising January 06, 2014

Gracenote, YuMe collaborate for ad solution

This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's... >>

BizReport | Advertising November 13, 2013

Ad RoundUp: Funding, increased targeting and pricing structures

This week, a new funding announcement underlines the importance of brands knowing where traffic is coming from while two releases are set up to offer online brands more control of ad spending, targeting.... >>

BizReport | Advertising November 12, 2013

Expert advises: Know your customers this holiday season

In retail, data has become a huge influence in how campaigns are created and how ad space is purchased. Still, there is a lag between truly engaging campaigns and customers - and that lag in many cases is due to... >>

BizReport | Advertising September 30, 2013

Brands: Are you customer centric?

In the wild west of online marketing, many brands are focused on acquiring new customers. Sometimes to the detriment of older customers; customer who may have 'made' the brand. The question now becomes how do brands focus on new customers... >>

BizReport | Advertising September 20, 2013

Monetate taps BlueKai for audience segmentation tool

A new tool, out this week from Monetate, is pushing the targeting space to a new level. Through the LiveAudience solution, brands can tap into past browsing behaviors to better target and personalize online experiences.... >>

BizReport | Advertising September 12, 2013

Adobe upgrades Target, adds Campaign tools

Several changes to the Adobe Marketing Cloud this week - including upgrades to the Adobe Target solution and the addition of Neolane platform, which has become Adobe Campaign. The Adobe Campaign platform, formerly Neolane, is a cross channel campaign management... >>

BizReport | Advertising August 22, 2013

Ad Roundup: Syndication everywhere and Content recommendations

Two solutions are increasing the ability of brands to properly target advertising while protecting consumers' identity. Here's how: ... >>

BizReport | Blogs & Content July 16, 2013

News360 launch includes personalized targeting

A new release out today from News360 takes targeting one step further, which should help to drive reader engagement. In an early test both clickthroughs and reader engagement surpassed industry norms. The platform has more than 4 million readers.... >>

BizReport | Advertising June 21, 2013

3 Questions with Sense Networks

More and more businesses are looking into location based data, believing location can give them better insights into what Consumer A wants at a given time and how to engage that shopper. One platform is set up to help analyze... >>

BizReport | Advertising May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer.... >>

BizReport | Advertising April 24, 2013

eXelate: 3rd party online data most important for brand campaigns

What kind of data to more advertisers and agencies believe is most important for their campaigns? For branding and direct response, the answer is 3rd party online. According to new data out from eXelate found that the want of 3rd... >>

BizReport | Advertising April 24, 2013

Bizo release targets based on business interests

Bizo has launched a new business data solution, set up to help brands engage all clients throughout the sales funnel - including B2B clients who may otherwise be missing from the data equation. Called Bizo Data Solutions, the platform extends... >>

BizReport | Advertising April 24, 2013

SponsorPay tool links comScore data with ads

The new AdPlanner tool, out now from SponsorPay marries targeted advertising with comScore audience data. With those two layers of targeting working together, the tool should bring online brands to a deeper level of engagement within their audience segments.... >>

BizReport | Advertising April 23, 2013

Report: Cost to reach job and car minded consumers rising

Blame it on the changing weather patterns if you must, but the cost to reach certain population segments is heating up - right along with the weather in North America. According to new data out from ChoiceStream, the advertiser cost... >>

BizReport | Advertising April 23, 2013

3 Questions with Local Corporation

Consumers are blind to banners. Branded emails go unopened. Video ads aren't engaging. Choose your poison, the online space is not for the faint at heart, but one online hub is changing how they attack online advertising, and those changes... >>

BizReport | Advertising April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Advertising April 04, 2013

eXelate launches data optimization service

A new product out from eXelate is set to create pools of data information so that brands have a better handle on targeting. The eXelate Data Optimization Service tests and refines data to create more targeting data sets for users.... >>

BizReport | Advertising March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

BizReport | Advertising February 18, 2013

New releases offer new targeting options for brands

Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options.... >>

BizReport | Advertising November 15, 2012

ChoiceStream: Relevancy key to engagement

This should come as no surprise but new data out from ChoiceStream shows how important relevance is to online advertising. Researchers found that, especially for online shoppers, relevance increase engagement and purchasing intent. ... >>

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