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BizReport | Advertising December 21, 2015

DCN: Ad blocking a significant issue for the publishing industry

Digital Content Next (DCN), previously known as the Online Publishers Association, has pushed more data into the ad blocking arena with a survey showing that a third of U.S. consumers are very or somewhat likely to try out ad blocking... >>

BizReport | Advertising October 08, 2015

Display ad revenues continue to rise despite ad blocking

Research has revealed who is ad blocking, and why, and how advertising supports an Internet that few consumers wants to pay for. Yet, despite the rise in ad blocking, digital display advertising revenues in the UK continue to rise, according... >>

BizReport | Advertising September 03, 2015

Campaign launched to increase awareness of role of ads in funding free online editorial

A UK-based outstream video ad firm is so concerned of the effect of ad blocking on the business models of quality publishers it has launched a campaign to educate Internet users of how advertising funds the content they enjoy. ... >>

BizReport | Advertising July 01, 2015

IAB UK: Not all ad blockers want to block all ads

New research released today shows that only half of ad blockers in the U.K. do so to avoid seeing all ads. Their main motivation, according to the research by YouGov, is to block those ads they find annoying, disruptive, or... >>

BizReport | Advertising June 22, 2015

Consumers hate sponsored content but realize it is how they get free news

According to a new report from Reuters, it is not at all surprising that publishers are turning to native advertising and sponsored content in the face of increased use of ad blocking technology. But, what do consumers think of the... >>

BizReport | Internet August 25, 2014

Internet users not prepared to pay for ad-free online experience

It's annoying, for some, but a fact of life - ads are what keep the Internet free of charge to use. Video ad platform Ebuzzing calculated just how much it would cost each user in the U.K. if advertising was... >>

BizReport | Advertising August 23, 2013

The number of Internet users blocking ads is rising

Facebook ads in news feeds and in the social network's mobile app don't sit well with British users, research from Adblock Plus has discovered, while adblocking detection firm PageFair reveals that adblocking rates are rising. ... >>

BizReport | Advertising December 09, 2008

Will consumers pay for an ad-free experience?

Consumers have never liked online advertising, and many ignore it, but would they be prepared to pay for ad-free versions of their favorite websites? Mike Vorhaus ran a survey for AdAge over the weekend to find out. ... >>

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