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BizReport | Advertising archives April 18, 2017

Study: Consumers aren't overexposed during campaigns

An interesting finding from IntegralAds' new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers, in fact, ad fraud is making it seem as if more viewable... >>

BizReport | Advertising archives July 19, 2016

Google: Video ad viewability rate 62% in U.S.

The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. ... >>

BizReport | Advertising archives January 17, 2014

Respond's native sponsored headers viewed by 100% of site visitors

A new study into the viewability of native ad platform Respond's sponsored headers reveals that they achieved 100% viewability for brands' ad creative and twice the impact of other ad formats that appear above the publisher's menu.... >>

BizReport | Advertising archives September 12, 2013

Report: Ad viewability up, fraud levels down

News is mixed for the first half of 2013 from an advertising, but is perhaps skewing slightly toward the positive. According to new data out from the Integral Ad Science Q1-Q2 2013 Semiannual Review consumers are seeing ads more easily... >>

BizReport | Advertising archives August 20, 2012

Online ad industry looks to viewability metrics

Recent research by various outfits has shown that above- and below-the-fold ad placements are becoming a thing of the past online. The industry is moving towards 'viewability' and the likelihood of if, and for how long, an ad is viewable.... >>