Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
5 Tag Results
Pagination:
5 result(s) displayed (1 - 5):
BizReport | Advertising archives April 18, 2017
Study: Consumers aren't overexposed during campaigns
An interesting finding from IntegralAds' new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers, in fact, ad fraud is making it seem as if more viewable... >>
BizReport | Advertising archives July 19, 2016
Google: Video ad viewability rate 62% in U.S.
The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. ... >>
BizReport | Advertising archives January 17, 2014
Respond's native sponsored headers viewed by 100% of site visitors
A new study into the viewability of native ad platform Respond's sponsored headers reveals that they achieved 100% viewability for brands' ad creative and twice the impact of other ad formats that appear above the publisher's menu.... >>
BizReport | Advertising archives September 12, 2013
Report: Ad viewability up, fraud levels down
News is mixed for the first half of 2013 from an advertising, but is perhaps skewing slightly toward the positive. According to new data out from the Integral Ad Science Q1-Q2 2013 Semiannual Review consumers are seeing ads more easily... >>
BizReport | Advertising archives August 20, 2012
Online ad industry looks to viewability metrics
Recent research by various outfits has shown that above- and below-the-fold ad placements are becoming a thing of the past online. The industry is moving towards 'viewability' and the likelihood of if, and for how long, an ad is viewable.... >>
Pagination:
Latest Headlines
- Studies ID risks, impact of remote work
- Expert: How Covid-19 will impact merchants in 2021
- Expert: How a newsletter could change your business
- Reports underline changes in how people now shop
- Study: Customer ID a problem for brands, publishers
- How to Optimize WooCommerce for Higher Conversion Rates
- Report: US imports up 8% for 2020
- How to optimize with AI to improve the customer experience