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BizReport | Advertising archives April 06, 2011

Magnetic: Online ad industry needs more transparency

Add another ad entity pushing for more transparency and control in the online ad space. As more advertisers and brands move into the online space, they are demanding more information about where and when their ads will be placed as... >>

BizReport | Advertising archives August 12, 2010

AdSafe: 17% exchange ads are high risk

When it comes to high risk advertising inventory, the latest from AdSafe Media indicates that nearly one-fifth is from advertising exchanges. According to AdSafe Media's Q2 Quarterly Review 16.9% of high risk ads were served via an ad exchange.... >>