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BizReport | Advertising archives May 20, 2016

Top 3 tips to increase localization

Localization and transcreation (creating entirely new content for the right cultural fit) must be used in conjunction with translation to deliver native brand experiences that reflect more than an audience's language. One expert explains how to deliver better localized content.... >>

BizReport | Ecommerce archives May 19, 2016

Expert: Why brands need localization

According to the US Chamber of Commerce most of the world's purchasing power and consumers live outside the US. What this means for US based businesses, whether they are global brands or just starting out, is that localization is the... >>

BizReport | Trends & Ideas archives October 15, 2010

Top 3 tips to bridge communication gaps

Over the last few weeks a lot has been said about capitalizing on the global marketplace. Brands from English-speaking countries are looking to non-English speaking consumers to help break out of the global recession and vice versa. Before jumping into... >>

BizReport | Blogs & Content archives April 12, 2010

What translation means for SEO

When it comes to international marketing there is a right way to do it for advertising and a right way to translate for content. Are they the same? Not exactly according to Language Weaver's Swamy Viswanathan. ... >>

BizReport | Advertising archives March 04, 2010

Translation Part II: The case for transcreation

When it comes to capturing a broader audience, most marketers are looking to international markets. Whether it is a Canadian brand launching in the US or a European brand looking into the South American market, there are language barriers that... >>