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BizReport | Advertising archives March 12, 2013

WhatRunsWhere: First in-app ad tracking tool launched

Advertisers who want to see where competitors are spending their mobile ad dollars, or who simply want insights to improve their own mobile advertising, may be interested in what is being billed as the first in-app ad intelligence tool.... >>

BizReport | November 19, 2012

New Facebook tool tracks ad-driven consumer activity

At the end of this week, Facebook will begin the roll out of a new tool for retailers that will enable the tracking of purchases, or other desirable actions, by users who have viewed their ads. ... >>

BizReport | Mobile Marketing November 03, 2011

New Moolah Media ads pushed by recommendation technology

New ad units out today from Moolah Media won't only rely on geographic location or gender information to target mobile ads. The performance optimized ads will also rely on recommendation technology to hopefully engage consumers beyond that initial click.... >>

BizReport | Advertising archives September 13, 2011

[x+1] release identifies hot properties for campaign launch

If campaign development causes headaches, for many campaign launch causes migraines. Figuring out which ad properties or categories will best fit a new product, especially with the fracturing of the web, is hard for the savviest of marketers. A new... >>

BizReport | Advertising archives November 03, 2009

EyeWonder provides more insight into rich media ad performance

Ad technology firm EyeWonder has added a new set of metrics to provide online marketers with a more complete picture of how long consumers are exposed to their rich media ads either in their entirety or via a partial view.... >>