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BizReport | Advertising archives May 05, 2015

Ad Roundup: New sales and mobile analysis tools

In today's advertising roundup a new tool that gives iOS users real time access to data sets and a new sales tool giving sales people instant access to training materials. ... >>

BizReport | Advertising archives March 05, 2015

Ad RoundUp: Partnerships increase ad support across channels

Voxox, DataHero and adMobix have announced new plans for their platforms - those plans include increased data sharing, ad partnerships and cloud phone option for SMBs. ... >>

BizReport | Advertising archives June 23, 2014

Ad Roundup: SMB options

This week two new offerings will set up small businesses with better data and targeting. ... >>

BizReport | Advertising archives March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

BizReport | Advertising archives December 03, 2012

BlueKai: More businesses pushing into DMP to help across platforms

New data out from BlueKai shows more businesses are looking at data management platforms to help them with cross-platform campaign plans. Less than half (40%) are currently utilizing DMP, but over the next year 30% more say they'll adopt DMP... >>

BizReport | Research archives November 07, 2012

Optimal makes Audience Matrix public

Getting a handle on your social audience just got a little bit simpler. Beginning today Optimal's Audience Matrix is available for public use. The platform is set up to help brands better identify customers so that the right message can... >>

BizReport | Advertising archives October 23, 2012

Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush.... >>

BizReport | Advertising archives September 26, 2012

Acquisitions, releases help brands gear up for holiday rush

Just in time for the holidays, an acquisition and two mobile releases are set to help brands and consumers connect across the online and mobile spaces.... >>

BizReport | Advertising archives July 27, 2012

Forrester: TagMan platform pushing 128% ROI increases

A new study out from Forrester shows how the TagMan platform is helping to push campaign ROI higher. TagMan's Tag Management System allows website owners to 'house' the tags used to deploy, manage and track marketing tags. The study found... >>

BizReport | Advertising archives July 20, 2012

4 new releases to change ad space for mobile, cable, online

Four new releases into the ad space could change the game for many advertisers by providing better analytics or monetization options. ... >>

BizReport | Ecommerce archives June 05, 2012

3 moves to help online brands acquire more

Three moves in the online space - one in search, another in email and a third in online experience - may push brands to higher consumers engagement levels.... >>

BizReport | Advertising archives May 18, 2012

Adometry, Krux moves to enhance online ad space for advertisers, publishers

One new release and one new partnership may impact how ads are purchased across the online space.... >>