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BizReport | Advertising July 12, 2012
MediaMind, ADagoo integration offers verification
Starting today ADagoo will integrate their verification and reporting models within the MediaMind platform, giving advertisers greater insight into where and when ads are placed around the Web. The integration will give advertisers metrics to the page level, helping to... >>
BizReport | Advertising July 09, 2012
Google introduces "Mute this Ad" feature, but no metrics for advertisers
Google is rolling out a new feature that will allow users to block or "mute" certain ads to prevent the showing up elsewhere on the web. Is this a win-win solution?... >>
BizReport | Ecommerce June 05, 2012
3 moves to help online brands acquire more
Three moves in the online space - one in search, another in email and a third in online experience - may push brands to higher consumers engagement levels.... >>
BizReport | Advertising June 01, 2012
4 Questions with DoubleVerify's Oren Netzer
Recently DoubleVerify released the Trust Index. Among the findings - more businesses are verifying campaigns, ensuring their ads are seen by the right traffic. I recently chatted with DoubleVerify CEO Oren Netzer about the Trust Index.... >>
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