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BizReport | Blogs & Content October 19, 2015

Top 3 tips to curate content for marketing

With so many consumers going to social media to tell others about their favorite restaurants, new finds or old favorites, some brands have been tempted to use this content for marketing purposes. One expert offers his top 3 best practices... >>

BizReport | Advertising June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US... >>

BizReport | Advertising July 12, 2012

MediaMind, ADagoo integration offers verification

Starting today ADagoo will integrate their verification and reporting models within the MediaMind platform, giving advertisers greater insight into where and when ads are placed around the Web. The integration will give advertisers metrics to the page level, helping to... >>

BizReport | Advertising July 09, 2012

Google introduces "Mute this Ad" feature, but no metrics for advertisers

Google is rolling out a new feature that will allow users to block or "mute" certain ads to prevent the showing up elsewhere on the web. Is this a win-win solution?... >>

BizReport | Ecommerce June 05, 2012

3 moves to help online brands acquire more

Three moves in the online space - one in search, another in email and a third in online experience - may push brands to higher consumers engagement levels.... >>

BizReport | Advertising June 01, 2012

4 Questions with DoubleVerify's Oren Netzer

Recently DoubleVerify released the Trust Index. Among the findings - more businesses are verifying campaigns, ensuring their ads are seen by the right traffic. I recently chatted with DoubleVerify CEO Oren Netzer about the Trust Index.... >>

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