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BizReport | Advertising July 14, 2011

IAB releases best practices for marketers, publishers

As the web becomes more segmented it is more important than ever for brands and advertisers to test campaigns and then analyze their performance. A/B testing gives insight into campaigns pre-launch that can have huge impact on the bottom line;... >>

BizReport | Advertising May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific... >>

BizReport | Advertising October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore... >>

BizReport | Advertising July 30, 2009

Dotomi offers multivariate testing for display ads

If you think you've got not time for ad testing prior to a campaign launch, a new tool from personalized display ad provider Dotomi could change your mind. This week the company launched a multivariate display ad testing platform which... >>