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BizReport | Advertising June 23, 2010

Three partners agree to share info with LucidMedia's DSP

The information provided to marketers using LucidMedia's demand-side platform (DSP) will soon have much more impact, thanks to new partnerships with the company. eXelate, AlmondNet and BlueKai have all agreed to share information through the DSP, giving marketers much more... >>

BizReport | Advertising May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific... >>

BizReport | Advertising April 08, 2010

Study: Behavioral targeting doubles campaign revenue

When it comes to targeting, a recent study from The Network Advertising Initiative indicates behavioral targeting may be the biggest impactor. According to the study behaviorally targeted ads (served in 2009) gave marketers more than twice the revenue per ad... >>

BizReport | Advertising April 06, 2010

Webtrends adds deeper targeting capabilities

A new addition to the Webtrends Visitor Data Mart, releasing today, gives marketers the ability to segment consumers one to one. Through email, on-site, through CRM or even data warehousing, marketers can use the product to create more deeply seated... >>

BizReport | Research January 14, 2010

Why marketers need more than targeting to engage consumers

When the Internet opened up to advertisers there was plenty of room for all comers. Just a few years ago, the marketplace filled and targeting capabilities were born allowing marketers to target specific consumers within specific demographics. Still there was... >>

BizReport | Advertising December 08, 2009

Zedo, eXelate partner for behavioral targeting

Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.... >>

BizReport | Advertising December 04, 2009

Ad targeting: IAB launches their first-ever consumer education campaign

Last year, research discovered that consumers found ad targeting "creepy". This week, the Interactive Advertising Bureau launched its first-ever campaign aimed at the public to educate consumers about the workings and benefits of targeted online advertising.... >>

BizReport | Social Marketing November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded.... >>

BizReport | Advertising August 24, 2009

Display ads - does size matter?

While there has been a tendency toward using larger, more intrusive ads of late, is bigger really better? Not necessarily, according to a new study by Dynamic Logic that looked at thousands of display ad campaigns over the last few... >>

BizReport | Search Marketing May 22, 2009

Are longer search queries reducing ad coverage?

New data from comScore shows that while the number of searches being conducted is up considerably, paid clicks have shown a much slower rate of growth. Why? ... >>

BizReport | Search Marketing March 26, 2009

U.S. firm's SEM strategy targets weather

A repair company in the U.S. is taking direction from Mother Nature as to where, and when, it should place its search ads.... >>

BizReport | Advertising October 22, 2008

Acerno acquisition aids Akamai's ad targeting aims

Content delivery provider Akamai is delving into advertising with the acquisition of targeted advertising firm acerno and the introduction of a new advertising solutions platform.... >>

BizReport | Advertising September 22, 2008

LinkedIn responds to ad demand with ad network

Advertisers can now target the desirable InCrowds on business social networking site LinkedIn, thanks to their partnership with ad network Collective Media.... >>

BizReport | Advertising July 08, 2008

New AdJug partnerships announced

London-based AdJug has recently announced two new partnerships that will bring pinpoint accuracy to ad delivery across wider geographic locations. ... >>

BizReport | Social Marketing June 22, 2008

Facebook adds profession-based ad targeting

Facebook continues to tighten up its ad targeting offering and now advertisers can target users by their profession.... >>

BizReport | Advertising November 12, 2007

Fifth largest newspaper in U.S. joins Yahoo

The new addition brings the total number of newspapers working with Yahoo to around 400, owned by 21 different companies.... >>

BizReport | Social Marketing August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week.... >>

BizReport | Advertising May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods.... >>

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