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BizReport | Advertising February 20, 2012

Brits' use of Facebook plateauing

Brand engagement on Facebook may not be as positive as previously thought. A new study from YouGov in the UK found many British online consumers aren't influenced by their friends' brand activity and many are becoming bored with the social... >>

BizReport | Advertising February 16, 2012

Psychster: Entertainment sites not always best fit for online ads

According to social media psychology firm Psychster, online ad buyers are more likely to focus their buying on entertainment websites. But is a brand really more likely to be viewed as hip and cool or, more importantly, honest, alongside such... >>

BizReport | Advertising November 10, 2011

Reports find where ads appear, location provided pushes engagement

In the online space a lot has been said over the past 18 months about the benefits of targeting. And yet many campaigns that seem well-targeted aren't hitting the right demographics. Data from Nielsen finds that, in a review of... >>

BizReport | Advertising November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Blogs & Content October 19, 2011

New content deals may open new areas to brands

As we know by now, ads are great but content is the thing that makes ads relevant to consumers. Keeping fresh content on sites, though, becomes harder as the web becomes more segmented. Several content partnerships should help with the... >>

BizReport | Advertising October 18, 2011

eXelate, Cognitive Match partner for dynamically targeted ads

An improved targeting measure from Cognitive Match and eXelate will optimize ads based on real time information. Through the partnership Cognitive Match will use eXelate's targeting data on both of their Dynamic Creation options. ... >>

BizReport | Advertising October 04, 2011

Nielsen: Many ads delivered outside advertiser targets

New data out from Nielsen may have some advertisers questioning their advertising strategy. The report finds that many times ad campaigns are delivered outside the target audience. ... >>

BizReport | Advertising September 30, 2011

Brands: Are you targeting safely?

Advertisers looking for more from holiday advertising campaigns may turn to targeting to increase ROI, but the wrong type of targeting could land brands in stick situations where consumers are concerned. Although many people have noted they want more relevant... >>

BizReport | Advertising August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>

BizReport | Advertising August 17, 2011

Zip code targeting boosts Facebook ad CTRs two-fold

A company that had early access to Facebook's zip code ad targeting feature has released data showing that click-through rates were almost twice as high as that of ads targeted at city level. ... >>

BizReport | Social Marketing August 12, 2011

Facebook launches zip code targeting

Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live.... >>

BizReport | Advertising August 10, 2011

Brands: What you need to know about online privacy

As the online space becomes more crowded brands are looking for better ways to engage consumers without infringing on their privacy. Data-driven targeting is becoming even more important across the US and Europe to bring the right content and ads... >>

BizReport | Advertising August 02, 2011

Affluents more willing to share info to customize online ad experience

Affluent consumers are heavy users of digital and, according to new research from the Interactive Advertising Bureau (IAB), are more willing to share information to allow the customization of ads that accompany free digital content. ... >>

BizReport | Advertising July 26, 2011

TRUSTe: Consumers remain suspicious of online behavorial advertising

Most consumers are now aware of online behavioral advertising, but are they happier to be tracked? A new survey from Internet security firm TRUSTe reveals consumer trust levels and perceptions surrounding online behavioral advertising. ... >>

BizReport | Advertising July 21, 2011

How personalization can work in the anonymous online space

As ad personalization gets more buzz marketers are increasingly trying to personalize everything from email messages to tweets. Many, unfortunately, choose the simple way - a name. That isn't how good personalization works, according to one expert. Without further ado,... >>

BizReport | Advertising July 14, 2011

More men cleaning, ads need revising

Ads for household cleaning products are usually aimed at women, but it could be time to put men in the picture as new research from Mintel shows that the number of men wielding dusters and brooms is on the rise.... >>

BizReport | Advertising July 11, 2011

Ads that promise superiority work best on men

Ads that promise men they'll be faster, sexier, or more successful are effective, according to the latest Data Gems from comScore that show being sexist, while not being terribly PC, does have its benefits.... >>

BizReport | Advertising July 07, 2011

Study: Where to engage overworked, over-stressed women

When it comes to having it all, most global women say they are closer to getting what they want. But having it all comes with more than a great job and family life. According to a new report from Nielsen,... >>

BizReport | Search Marketing June 27, 2011

Google increases AdWords reach with 'interest categories'

After two years in closed beta testing Google has finally rolled out a service that enables advertisers to target consumers in search based on their previous behaviour and search history.... >>

BizReport | Advertising June 13, 2011

Motista to identify branded connection data

Add another way to target and hopefully engage online consumers: connection data. From Motista and available today, a new platform called Motista Consumer Connection gives brands on-demand access to consumer data. Some of the data goes back to 2007, giving... >>

BizReport | Advertising May 25, 2011

Two new partnerships offer advertisers control over privacy, relevant messaging

In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. ... >>

BizReport | Advertising May 09, 2011

Bizo taps Evidon for privacy regulation

As the conversation about data tracking heats up many advertisers are looking for ways to ensure their clientele that their private information is safe. Lead generation hub Bizo is hoping to answer some of those questions by increasing the regulation... >>

BizReport | Advertising April 12, 2011

ADCENTRICITY launches behavioral targeting option

Basing advertising targets on past behaviors have proven to be lucrative for many brands. This behavioral targeting is the basis of a new solution from ADCENTRICITY called Consumer Sync. The new platform offers behavioral targeting for ad agencies and brands... >>

BizReport | Advertising March 24, 2011

Facebook testing ads triggered by status updates

New ads are being tested on Facebook that are triggered by what users publish in their status reports and wall posts, making the ads as relevant to a user's sentiment and intent as possible. ... >>

BizReport | Advertising March 24, 2011

TRAFFIQ release offers direction with analytics

Brands who want a bit more information from the analytics side may get just that from a new TRAFFIQ release. Called Data Tree Landscape, the offering gives brand advertisers a kind of guide to determine which data they need and... >>

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