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BizReport | Advertising June 19, 2020
Top 3 tips to improve personalization
For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn't be given up... >>
BizReport | Ecommerce February 03, 2020
Study: Relevance key for 'every day' items
For those repetitive purchases - toilet paper, milk, clothing - relevant advertising is key to engagement. That's is a key finding from new data out with Valassis and Kantar. Their researchers surveyed more than 1,000 consumers and found that half... >>
BizReport | Advertising archives February 15, 2019
'Parent' no longer tops targeting lists
Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options.... >>
BizReport | Advertising archives January 31, 2019
Study: For video, sentiment targeting is key
Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>
BizReport | Advertising archives August 02, 2017
Why location analytics are key to retail health
While the number of online and mobile purchases continues to increase, some research shows that nearly two-thirds of mobile shoppers are also visiting physical stores on a weekly basis to try on, touch, or hold products before buying. That, according... >>
BizReport | Advertising archives July 11, 2017
Study: Localization stymies CMOs
While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66%... >>
BizReport | Advertising archives December 15, 2016
Mobile more accurate than desktop when targeting narrower audiences
Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. ... >>
BizReport | Mobile Marketing October 31, 2016
Mobile Roundup: Targeting key to digital moves
A new integration and a new partnership, both in the digital space, should help marketers better use data to engage mobile consumers. ... >>
BizReport | Advertising archives October 26, 2016
New eBay ad targeting tool knows what mood a shopper is in
eBay is focusing ad efforts on helping shoppers to buy rather than on selling with a new tool that identifies what sort of mood a shopper is in.... >>
BizReport | Advertising archives October 14, 2016
Yahoo data IDs how Hispanic consumers prefer to communicate
Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. ... >>
BizReport | Advertising archives October 14, 2016
Top 3 tips to improve personalization
While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.... >>
BizReport | Advertising archives July 25, 2016
Expert: Why timing of brand connection is more important than ever
With all of the targeting abilities now available to marketers, many may have forgotten that reaching a consumer at the right time is still one of the most valuable. According to one expert, timing could be more important than any... >>
BizReport | Advertising archives June 15, 2016
Study: Personalization going mainstream
When it comes to targeted marketing, businesses of all sizes are keying in on personalization. That's the takeaway from the new 2016 Trends in Personalization study from Evergage, which found most (85%) of brands are using some form of personalization.... >>
BizReport | Advertising archives May 19, 2016
Expert: How to personalize without the creep factor
Personalization has always been important for marketers, but with the advent of social media, consumers now want hyper-personalization - a web or mobile experience built just for them. The problem with hyper-personalization is that it can also lead to what... >>
BizReport | Advertising archives March 22, 2016
Ad Roundup: Targeting the focus of new product launches
Three new product launches in the online space are focused on targeting. Details in today's advertising roundup. ... >>
BizReport | Social Marketing November 23, 2015
Facebook enables advertisers to target users 'highly engaged' with holiday content
Marketers using Facebook as part of their festive campaigns have a new tool in their targeting box. Facebook is enabling advertisers the opportunity to target social network users who are engaged with content about the upcoming holiday season. ... >>
BizReport | Advertising archives November 17, 2015
Survey: Brands must create individual experiences
Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. ... >>
BizReport | Advertising archives October 16, 2015
Top 3 tips for better geo-targeting
Location-based marketing isn't dead by any stretch of the imagination, but according to one expert there are ways to be location marketing right, engaging customer. And there are ways that won't bring any more customers in to your business. ... >>
BizReport | Advertising archives July 29, 2015
Top 3 tips that will help you use location more accurately
Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world.... >>
BizReport | Advertising archives June 24, 2015
Manta: SMBs missing Millennials
About half of the current workforce is made up of Millennials; the demographic is a growing percentage of discretionary spending as well, but many SMBs report they aren't focused on engaging this potentially lucrative demographic, according to new data from... >>
BizReport | Advertising archives March 25, 2015
Ad Roundup: Tools to help SMBs connect, target
In today's roundup, a trio of releases that are geared toward helping businesses better connect with their targets.... >>
BizReport | Advertising archives January 06, 2015
Survey: Marketers want targeting, data, team building
While most marketers aren't going to tell their competitors exactly what is on tap for 2015, a new survey out from Conductor gives use some hints as to where marketers will spend the bulk of their efforts in the new... >>
BizReport | Advertising archives December 17, 2014
AdRoll: Study finds retargeting focus for most brands
Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push... >>
BizReport | Advertising archives September 10, 2014
Advertising RoundUp: Platforms to push better data, experience
This week two new releases will up the targeting and personalization options available to online brands. Here's how:... >>
BizReport | Advertising archives August 07, 2014
Ad Roundup: Targeting focus of key moves
Transaparency and targeting are the key factors for a trio of announcements in the online ad space this week. Targeted Victory and Yahoo are upping the targeting ante while ChoiceStream is adding transparency to its ad platform.... >>
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