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BizReport | Advertising August 06, 2019

Report: Ecommerce ad spend pushes up

More marketers are pushing ad dollars into the digital space, as has been true for nearly every quarter over the past decade. But, according to Marin Software's new report, a growing number of those ad dollars are now being earmarked... >>

BizReport | Advertising July 25, 2019

As ad spend grows, brands zero in on consumers

The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are... >>

BizReport | Advertising June 11, 2019

Study: Half of ad spend to be online in 2020

More and more ad dollars are moving online, but according to one report over the next year 'more' will equal half. According to WARC's International Forecast about half of the global ad spend will be spent online in 2020. ... >>

BizReport | Advertising May 02, 2016

Mobile drives fastest UK digital ad growth rate in 7 years

The Advertising Association/Warc Expenditure Report is out and it reveals, perhaps unsurprisingly, that Internet ad spend growth was mainly driven by mobile. ... >>

BizReport | Advertising September 04, 2012

OOH advertising reaches $3.5b through Q2 2012

Out of Home (OOH) advertising spending continues to increase according to numbers from the Outdoor Advertising Association of America. Their latest numbers have the OOH spend at $3.5 billion through Q1 and Q2 of 2012, with Q2 increasing just over... >>

BizReport | Advertising July 03, 2012

GroupM: Modest UK ad spend growth predicted for 2012/13

UK ad spending remains above expected growth levels in other Western European countries, according to new figures released by GroupM, with digital showing the best growth prospects.... >>

BizReport | Advertising July 01, 2011

Advertisers plan to up spend, but not on mobile or digital

Figures released by Advertiser Perceptions show that advertisers are planning on spending more money in the coming 12 months. However, the areas in which they plan to increase advertising spend are somewhat surprising. ... >>

BizReport | Mobile Marketing April 28, 2010

Mobile ad spend in Britain shows strong signs of growth

New data from the Internet Advertising Bureau and PricewaterhouseCoopers shows spending on mobile online marketing rose by nearly a third in 2009. The 32% rise in expenditure took Britain's mobile ad spend to $57.4 million.... >>

BizReport | Advertising December 08, 2009

ZenithOptimedia releases optimistic forecast for online ad spending

Earlier this month GroupM released an optimistically revised forecast for a number of ad markets across the globe. Today, ZenithOptimedia released a similarly optimistic outlook for worldwide advertising spend this year and next, particularly online.... >>

BizReport | Research August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad... >>

BizReport | Research June 10, 2009

Nielsen: Ad spending drops across all categories

Internet ad expenditure in the US dropped in the first quarter of this year, according to new data released by the Nielsen Co. While the Internet fared better than most, it wasn't the category with the smallest decline. ... >>

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