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BizReport | Advertising December 07, 2009

GroupM predicts UK ad market first out of recession

GroupM forecasts that the U.K. will be the first ad market to pull out of the global economic recession next year, with relatively high rates of growth expected for Internet and mobile. ... >>

BizReport | Advertising November 13, 2009

Borrell: Auto industry online ad spend to rise next year

Spending by auto manufacturers and car dealers across the U.S. is set to shift up a gear next year, according to new research from Borrell Associates.... >>

BizReport | Social Marketing July 15, 2009

Report: Local marketers hitting the social web

When it comes to the social marketplace, local businesses appear to be jumping in quickly. According to a new report from Borrell Associates, local businesses account for about 20% of the ad spend in the social marketplace.... >>

BizReport | Advertising June 26, 2009

Forecast: Ad slide to lessen in 2010

With layoffs still happening and many consumers hitting the 'stay'cation rather than the vacation highway, marketers may be feeling the pinch. The good news? The pinch will begin to lessen in the coming months, especially as we head into 2010.... >>

BizReport | Research March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double.... >>

BizReport | Research January 18, 2008

2008 ad spend will be faster in 2nd half

The change will be only about 1%, but a recent forecast from TNS Media Intelligence suggests that the second half of 2008 will have a larger ad spend than the first half of the year. Researchers predict that online ad... >>