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BizReport | Advertising archives August 24, 2009

Display ads - does size matter?

While there has been a tendency toward using larger, more intrusive ads of late, is bigger really better? Not necessarily, according to a new study by Dynamic Logic that looked at thousands of display ad campaigns over the last few... >>

BizReport | Advertising archives April 15, 2009

Burst Media supersizes ads

A new ad unit available from online media and technology company Burst Media may help marketers grab the attention of consumers. The super-sized advertising unit is a full half page and is designed to give brand marketers the utmost visibility.... >>