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BizReport | Advertising May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of... >>

BizReport | Advertising March 02, 2016

Survey: Ad blockers problem for businesses

According to one new survey, up to 60% of consumers are now using ad blockers while online, and that 20% are blocking ads on mobile devices. This is a problem for brands in the digital space. ... >>

BizReport | Advertising April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Advertising January 07, 2013

How Native ads will change 2013 business

Native advertising is getting more buzz as brands look for better ways to engage. Native advertising, in a nutshell, is content that contains a branded message and integrates with websites indigenous news feeds/streams. This kind of advertising helps to create... >>

BizReport | Social Marketing August 13, 2012

Why personalization and relevance should not be confused

For the past couple of years there has been a push for brands to create more relevant, personalized experiences. Some brands have taken this push to heart, but others have confused relevance and personalization as the same thing. The two... >>

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