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BizReport | Advertising September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. ... >>

BizReport | Blogs & Content September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. ... >>

BizReport | Advertising April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. ... >>

BizReport | Advertising April 04, 2017

Ad Roundup: Ecommerce, publishing tools launched

In today's advertising roundup, a trio of releases that should help digital brands and publishers increase the personalization factor for their customers. ... >>

BizReport | Advertising December 09, 2016

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. ... >>

BizReport | Advertising December 08, 2016

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point?... >>

BizReport | Advertising October 12, 2016

Expert: How Personalization 2.0 is impacting brands

Personalization has been key to many brands' online and offline marketing efforts for several years, but personalization itself has changed. Here's what brands need to know about Personalization 2.0. ... >>

BizReport | Advertising October 04, 2016

Ad Roundup: New tools for personalization, calling

In today's advertising roundup, new releases from Marketo and DialogTech should help brands better connect with and measure digital campaigns. ... >>

BizReport | Advertising September 07, 2016

5 tips for better personalization

Hyper-personalization has become a big push for many digital brands, but there is a fine line between personalizing content and ads...and freaking out shoppers. Here are five tips that will help brands better hyper-personalize. ... >>

BizReport | Advertising July 25, 2016

Expert: Why timing of brand connection is more important than ever

With all of the targeting abilities now available to marketers, many may have forgotten that reaching a consumer at the right time is still one of the most valuable. According to one expert, timing could be more important than any... >>

BizReport | Advertising June 30, 2016

Study finds more people unwilling to share data

In news that many brands won't want to hear: a growing number of consumers are unwilling to give up their personal data. According to new Boxever data more than half of those surveyed say they don't want brands to have... >>

BizReport | Advertising June 15, 2016

Study: Personalization going mainstream

When it comes to targeted marketing, businesses of all sizes are keying in on personalization. That's the takeaway from the new 2016 Trends in Personalization study from Evergage, which found most (85%) of brands are using some form of personalization.... >>

BizReport | Advertising May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of... >>

BizReport | Advertising May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. ... >>

BizReport | Advertising March 29, 2016

Expert: How to take the 'creep' out of personalization

The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and "creepiness." One expert explains how brands can go from 'creep' to 'personal'. ... >>

BizReport | Advertising January 22, 2016

Reports: Brands banking on programmatic, personalization

Nearly one month into 2016, two trends are becoming clearer: programmatic advertising and personalization are getting a lot of attention. The authors of two reports believe brands will continue banking on the two P's throughout the year. ... >>

BizReport | Social Marketing August 13, 2012

Why personalization and relevance should not be confused

For the past couple of years there has been a push for brands to create more relevant, personalized experiences. Some brands have taken this push to heart, but others have confused relevance and personalization as the same thing. The two... >>

BizReport | Advertising November 11, 2010

Why advertisers need to get personal with consumers

Fifty years ago every store owner knew his customers likes, dislikes and habits from daily chats or weekly visits. Today, there are too many customers for most store owners to really get to know customers. Still, consumers respond to and... >>

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