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In their first "Location Powered Mobile Advertising Report", Verve Mobile reveals that location targeting doubles click-through rate performance when compared to other mobile targeting strategies. ... >>
A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.... >>
New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices.... >>
As people spend more time with content, whether online or offline, everyone is trying to figure out how best to engage through that content. Should brands focus on print? Is online the answer? What about mobile? What about video. These... >>
A new release from ChoiceStream may give online advertisers a bit more sway with consumers. Using behavior data, the CRUNCH platform targets to the individual level so that messages have higher engagement rates. The platform create customized segments to help... >>
Video ads have proven to be effective at engaging consumers. According to research from Limelight Networks' EyeWonder Interactive Advertising Services group, video ads now account for nearly 13% of all video viewed online and 1.2% of all minutes spent viewing... >>
As time spent online continues to shift towards social media and games a new type of advertising is emerging - social activity advertising. Instead of pushing ads based on a consumer's interests, demographics, and preferences, advertisers can now factor in... >>
In the world of online advertising there is an abundance of ad formats: video, banner, flash, rich media, text, search and the list goes on. A new study from Compete and PointRoll shows a vast difference in the performance of... >>
Sponsored forum posts have a longevity that drives response long after a paid campaign has ended, according to analysis recently released by PostRelease. ... >>
While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. ... >>
Earlier this year, Digg introduced a new ad format - Digg Ads - and this week executives claim that they have been a resounding success, with some advertisers seeing significantly higher than average click rates. ... >>
Curious about how effective your ads really are? A new partnership between marketing firm Lotame and measurement firm Dimestore Media could help. The new platform offers real time marketing intelligence to marketers who can then measure the effectiveness of ads.... >>
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
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