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BizReport | Advertising archives July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. ... >>

BizReport | Mobile Marketing February 11, 2013

Verve Mobile: Location targeting doubles mobile ad CTR

In their first "Location Powered Mobile Advertising Report", Verve Mobile reveals that location targeting doubles click-through rate performance when compared to other mobile targeting strategies. ... >>

BizReport | Advertising archives December 16, 2012

Kenshoo data shows engagement with Facebook Ads up

A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.... >>

BizReport | Mobile Marketing June 06, 2012

Mobile rich media ads engage users and encourage tap-throughs

New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices.... >>

BizReport | Advertising archives July 26, 2011

Want better ROI? Study shows it's in ad placement

As people spend more time with content, whether online or offline, everyone is trying to figure out how best to engage through that content. Should brands focus on print? Is online the answer? What about mobile? What about video. These... >>

BizReport | Advertising archives June 27, 2011

CRUNCH offers individualized targeting options

A new release from ChoiceStream may give online advertisers a bit more sway with consumers. Using behavior data, the CRUNCH platform targets to the individual level so that messages have higher engagement rates. The platform create customized segments to help... >>

BizReport | Advertising archives June 09, 2011

Limelight Networks: Shorter video ads viewed to completion

Video ads have proven to be effective at engaging consumers. According to research from Limelight Networks' EyeWonder Interactive Advertising Services group, video ads now account for nearly 13% of all video viewed online and 1.2% of all minutes spent viewing... >>

BizReport | Advertising archives April 07, 2011

appssavvy: Social activity ads outperform static banner ads

As time spent online continues to shift towards social media and games a new type of advertising is emerging - social activity advertising. Instead of pushing ads based on a consumer's interests, demographics, and preferences, advertisers can now factor in... >>

BizReport | Advertising archives November 10, 2010

Study: Expandable rich media ads outperform non-expandable flash

In the world of online advertising there is an abundance of ad formats: video, banner, flash, rich media, text, search and the list goes on. A new study from Compete and PointRoll shows a vast difference in the performance of... >>

BizReport | Advertising archives January 22, 2010

Sponsored forum posts carry on performing after paid campaign ends

Sponsored forum posts have a longevity that drives response long after a paid campaign has ended, according to analysis recently released by PostRelease. ... >>

BizReport | Advertising archives November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. ... >>

BizReport | Advertising archives October 15, 2009

Digg Ads attracting higher-than-average CTRs

Earlier this year, Digg introduced a new ad format - Digg Ads - and this week executives claim that they have been a resounding success, with some advertisers seeing significantly higher than average click rates. ... >>

BizReport | Advertising archives September 18, 2009

Lotame, Dimestore Media partner for ad insight

Curious about how effective your ads really are? A new partnership between marketing firm Lotame and measurement firm Dimestore Media could help. The new platform offers real time marketing intelligence to marketers who can then measure the effectiveness of ads.... >>

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