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BizReport | Advertising January 22, 2010
Sponsored forum posts carry on performing after paid campaign ends
Sponsored forum posts have a longevity that drives response long after a paid campaign has ended, according to analysis recently released by PostRelease. ... >>
BizReport | Advertising November 20, 2009
Eyeblaster: Video ads don't perform well in social environments
While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. ... >>
BizReport | Advertising October 15, 2009
Digg Ads attracting higher-than-average CTRs
Earlier this year, Digg introduced a new ad format - Digg Ads - and this week executives claim that they have been a resounding success, with some advertisers seeing significantly higher than average click rates. ... >>
BizReport | Advertising September 18, 2009
Lotame, Dimestore Media partner for ad insight
Curious about how effective your ads really are? A new partnership between marketing firm Lotame and measurement firm Dimestore Media could help. The new platform offers real time marketing intelligence to marketers who can then measure the effectiveness of ads.... >>
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