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BizReport | Advertising archives February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech... >>

BizReport | Ecommerce archives June 05, 2012

3 moves to help online brands acquire more

Three moves in the online space - one in search, another in email and a third in online experience - may push brands to higher consumers engagement levels.... >>

BizReport | Advertising archives March 01, 2012

Expert: Optimization is about more than metric reporting

In the online advertising world marketers are becoming more obsessed with campaign personalization and optimization. But, according to one expert, optimizing campaigns based on an identified metric is only half the battle; brands also need to take into account which... >>

BizReport | Advertising archives September 21, 2011

How Optify's Partner Program may change agency options

Agencies looking for a little more bang for their online ad buck, Optify's new Partner Program may be a big hit. Through the program agencies can use the Optify platform as a value-added solution to improve SEO, site optimization and... >>

BizReport | Advertising archives September 13, 2011

[x+1] release identifies hot properties for campaign launch

If campaign development causes headaches, for many campaign launch causes migraines. Figuring out which ad properties or categories will best fit a new product, especially with the fracturing of the web, is hard for the savviest of marketers. A new... >>

BizReport | Trends & Ideas archives March 20, 2008

Widemile launches browser-based platform

Advertisers now have the chance to test campaign performance at the landing page and interior website pages thanks to a new browser-based platform. Widemile, a tech marketing startup, recently released the platform which allows marketers to test several variations of... >>

BizReport | Search Marketing February 16, 2007

Google to change AdWords formulas

Online marketers will need to brace for a change next week, when Google changes their quality score algorithm. The search giant will also add a column for AdWords advertisers to see their own quality score for keywords.... >>

BizReport | Internet December 05, 2006

WebTrends Announces Purchase of Clickshift

Clickshift, the online ad optimization firm, has been purchased by web analytics provider WebTrends. ... >>