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BizReport | Advertising archives April 27, 2011

3 questions with AdBrite's Iggy Fanlo

With online ad revenues expected to increase by at least 10% in 2011, more businesses are entering the online ad space. Advertising Network? Exchange? Not sure which is the right fit for your business? You aren't alone, and the waters... >>

BizReport | Advertising archives March 11, 2011

DoubleVerify's Trust Index IDs most compliant ad networks

Although there is an emerging trend of marketers moving away from advertising networks in favor of alternative ad-buying options, the increased security in the ad network arena will keep many marketers in that category. This week DoubleVerify released its second... >>

BizReport | Advertising archives November 23, 2010

Adconion, ADTECH tap Mpire for verification

Moving into the 2010 holiday season and then into 2011, advertising verification and optimization hub Mpire has plenty of momentum. The platform has announced their AdXpose technology will be integrated into two additional platforms, Adconion and AOL's ADTECH, giving marketers... >>

BizReport | Advertising archives August 12, 2010

AdSafe: 17% exchange ads are high risk

When it comes to high risk advertising inventory, the latest from AdSafe Media indicates that nearly one-fifth is from advertising exchanges. According to AdSafe Media's Q2 Quarterly Review 16.9% of high risk ads were served via an ad exchange.... >>

BizReport | Advertising archives June 21, 2010

Google creates umbrella brand for ad buying platforms

All of Google's ad initiatives have been lumped together under an umbrella brand to move the company further toward a one-stop-shop for all Google marketing activities.... >>

BizReport | Ecommerce archives May 10, 2010

Invite Media, Almondnet partner for keyword, segmented data

A new partnership in the online space should help more marketers utilized both keyword data and audience segmentation information. This month begins a partnership between Invite Media, an advertising technology company, and AlmondNet, a data aggregator. Through the partnership AlmondNet... >>

BizReport | Advertising archives March 26, 2010

Google AdWords finally gets retargeting capability

While Yahoo, ValueClick and other ad networks have offered ad retargeting for some time, Google has only just released it to their AdWords customers after twelve months in beta.... >>

BizReport | Advertising archives January 26, 2010

InviteMedia taps eXelate for ad analytics

A new partnership between advertising targeting firm eXelate and ad network Invite Media should give marketers more information about prospective media buys. This, in turn, should help marketers increase campaign ROI.... >>

BizReport | Advertising archives September 23, 2009

Online advertisers increasingly turn to ad networks

Flexible payment models and increased audience reach are both driving online advertisers to increase their use of ad networks, according to new research conducted by eConsultancy and sponsored by the Rubicon Project.... >>

BizReport | Advertising archives August 14, 2009

Study: Ad networks may not work for marketers

When it comes to advertising networks, marketers may not be making the best choices. Accordin to a new study from Dynamic Logic and the Online Publisher's Association ads on ad networks often make no difference for marketers.... >>

BizReport | Advertising archives May 25, 2009

comScore: The best ad nets for your buck

If you're thinking about adding an advertising network to your next campaign, check out the latest data from comScore. The metrics firm has ranked the top performing advertising networks for April, finding that AOL's Platform-A remains in the top spot.... >>

BizReport | Advertising archives April 30, 2009

Nielsen Business Media taps AdGent 007 to monetize traffic

AdGent 007 has entered into a partnership with Nielsen Business Media to monetize traffic to several sites in the ProNet network. ProNet is Nielsen Business Media's professional network of sites reaching an international readership from the UK to Canada.... >>

BizReport | Advertising archives January 14, 2009, Burst Media launch new ad network

A new vertical advertising network could make it simpler for marketers to engage 'techies'. This week Burst Media announced plans to launch the ad network in partnership with the new network will give marketers the ability to target consumers... >>

BizReport | Advertising archives November 25, 2008

Collective Media launches Directive Network

Direct marketers looking for better contact with their consumer base could benefit by a new platform from Collective Media. Called Directive Network, this new online advertising network combines flexible pricing options with high quality content.... >>

BizReport | Advertising archives October 16, 2008

PubMatic: Display ad prices continue to fall

Prices for display ads sold via ad networks have hit their lowest point in twelve months during the third quarter of this year, according to PubMatic's latest AdPrice Index.... >>

BizReport | Advertising archives September 25, 2008

Rich media added to AdBrite network

Simple display isn't so simple any longer thanks to the addition of rich media to AdBrite's network. This week, AdBrite announced the addition of rich media units which can be purchased and sold through the platform. ... >>

BizReport | Advertising archives September 05, 2008

Report: Specific Media reaches more MVC's than competitors

What is an MVC and why should marketers care? Because MVC's are Most Valuable Consumers, the kind of consumers which marketers what to reach because they have money to spend and they aren't shy about buying products for themselves, family... >>

BizReport | Advertising archives August 20, 2008

Exelate launches optimization lab for publishers

Targeting ads is absolutely necessary for online marketers; without targeting, studies have shown that ads can fall on deaf ears or blind eyes. The problem? Some marketers still aren't sure how to target their client base or how to best... >>

BizReport | Advertising archives August 13, 2008

Ad network use increases six-fold

A new report from the Interactive Advertising Bureau and Bain & Co. has found a six-fold increase in the use of ad networks in 2007, compared to the previous year.... >>

BizReport | Advertising archives April 08, 2008

Etology serves 500 million ad impressions daily to Europeans

With the economy slowing down both online and offline in the US, marketers are beginning to wonder how to convert more sales. The key could be to dabble in advertising outside the US. But, how can advertisers be certain that... >>

BizReport | Trends & Ideas archives February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media... >>

BizReport | Advertising archives January 07, 2008

Marketing channel offers new opportunity

A new digital marketplace could give advertisers the chance to reach consumers in-market for dental services and products. The NobelVision Network offers original content, news headlines and ads delivered through the Internet to media screens in dental offices. ... >>