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BizReport | Advertising July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Mobile Marketing July 10, 2012

Mobile security firm reveals security risks associated with mobile app ads

Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more... >>

BizReport | Mobile Marketing March 19, 2012

Widget tracks use of new iPad

The launch of the new iPad generated the usual hype and long queues, but discovering just how many people are using the new device in the U.S. can be easily tracked thanks to a widget developed by ad network Chitika.... >>

BizReport | Advertising May 26, 2010

Google discloses size of its ad network

Earlier this week Google disclosed the revenue shares for their two main AdSense products. It appears Google is taking that "spirit of greater transparency" one step further and has now revealed the size of its extensive and lucrative ad network.... >>

BizReport | Advertising April 01, 2010

Website pushes ads to medical marijuana users

Thanks to the legalization of marijuana in California for medical purposes, related businesses have been springing up all over the place. A new ad network aims to bring together legitimate medical marijuana users with the information and products they need.... >>

BizReport | Advertising February 03, 2010

Adify: Ad network adoption on the rise

Findings of a study released this week found that, despite talk of the demise of ad networks, adoption is on the up.... >>

BizReport | Advertising April 03, 2009

U.K. leads the way in online advertising

Despite the overall advertising spend in the U.K. falling 3.5% to $25.7 billion in 2008, online advertising spend experienced growth - the only marketing medium to do so.... >>

BizReport | Advertising January 26, 2009

Inflection Point Media launches B2B ad network

A new ad network has been launched by Inflection Point Media that combines search and behavioral targeting to identify users searching for business-related items. ... >>

BizReport | Advertising November 21, 2008

Ad network launches quality guarantee, refunds

Online ad network Undertone Networks is hanging its hat on accountability with the announcement this week of a Quality Guarantee, with refund, for all its advertisers. ... >>

BizReport | Advertising September 25, 2008

Yahoo gives APT an upgrade

Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. ... >>

BizReport | Advertising June 10, 2008

I.P. targeting finds expats surfing non-U.K. websites

Expatriates invariably visit websites based in their home countries to catch up on news or shop for favorite brands from “back home”. Global ad network Oridian has created a dedicated ad channel that will enable marketers to target this large... >>

BizReport | Advertising April 07, 2008

Yahoo's AMP to drive online ad revenues

Microsoft has issued Yahoo with an ultimatum - seal the deal in three weeks or risk a hostile takeover. But, could Yahoo have an ace up their sleeve to convince shareholders that Microsoft has undervalued their worth?... >>

BizReport | Advertising March 13, 2008

Google announces Ad Manager

Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform.... >>

BizReport | Search Marketing March 12, 2008

Yell.com launches netReach ad network

Britain’s leading directory publisher, Yell.com, will launch its own ad network this month to provide their clients with an expanded web presence.... >>

BizReport | Advertising February 07, 2008

Target at-home chefs with kitchen-based ad network

The number of foodies, consumers very interested in gourmet foods, recipes, wines and the food industry, around the world grows every day. However, finding the right foodie at the right time can prove tough for many advertisers. Enter a new... >>

BizReport | Advertising January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic.... >>

BizReport | Advertising January 09, 2008

Niche ad network bursts onto the scene

A new ad network, targeting mothers, has been launched to give marketers better access to high quality websites devoted to the needs of women with children. ... >>

BizReport | Advertising December 21, 2007

Can ad networks help save newspapers?

Earlier this year Merrill Lynch predicted that newspaper advertising revenue would drop nearly 4% by the end of 2007. With circulation dropping, as well, many newspapers have begun looking in a new direction to help stem the tide: online ad... >>

BizReport | Blogs & Content November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. ... >>

BizReport | Advertising July 25, 2007

AOL adds another ad firm to its arsenal

In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda.... >>

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