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BizReport | Advertising archives October 12, 2018

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality... >>

BizReport | Advertising archives December 22, 2014

Report: Analysis high on B2Bers New Year List

B2B brands will be pushing more budget dollars into the analytics space. That is the takeaway from a new survey out with ON24. According to their survey 77% of B2B brands report big data is not a reality for them.... >>

BizReport | Advertising archives October 18, 2013

Would you pay an extra 12 cents for a 1750% increase in ROI?

Often when Android and iOS go up against each other the results are contestable but new figures released by media buying firm Nanigans reveal a disparity that's hard to ignore. ... >>

BizReport | Advertising archives September 17, 2012

Mobile ad CTRs jump the closer a consumer gets to a business

New insights into local mobile advertising from YP reveal how mobile users' distance to a business location impacts their likelihood to click on an ad for that business. ... >>

BizReport | Advertising archives August 20, 2012

Online ad industry looks to viewability metrics

Recent research by various outfits has shown that above- and below-the-fold ad placements are becoming a thing of the past online. The industry is moving towards 'viewability' and the likelihood of if, and for how long, an ad is viewable.... >>

BizReport | Advertising archives August 08, 2012

BlueKai, Korrelate data shows how online data predictive of offline purchases

Over the past year a new trend has emerged - that of using online data to predict offline purchases. A new report out from BlueKai and Korrelate underscores just how important this type of data can be.... >>

BizReport | Advertising archives July 31, 2012

Compass Labs highlights Olympic engagement

The 2012 Summer Olympic Games are now in full swing. Athletes are swimming and shooting, running and biking. Or flipping across the mats in the gymnastics arena. Meanwhile the rest of the world is tuning in on television or through... >>

BizReport | Advertising archives June 07, 2012

Study: Unclutter webpages for better ad ROI

Hey, publishers, leaner website pages could lead to deeper engagement for readers, making advertisers happier. According to a new study from SAY Media, collaborating with IPG Media Lab, web pages with less 'noise' created a more positive impact from a... >>

BizReport | Advertising archives February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel... >>

BizReport | Advertising archives January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>

BizReport | Advertising archives November 18, 2011

Two tools to monitor behaviors to target ads

With the holidays fast approaching it may be too late to do much more research into your ad metrics, but looking ahead to 2012 there are things you can do to increase campaign ROI. Two new releases may help brands... >>

BizReport | Mobile Marketing November 03, 2011

New Moolah Media ads pushed by recommendation technology

New ad units out today from Moolah Media won't only rely on geographic location or gender information to target mobile ads. The performance optimized ads will also rely on recommendation technology to hopefully engage consumers beyond that initial click.... >>

BizReport | Advertising archives October 14, 2011

Facebook ad CTRs and CPCs rise

Improvements in Facebook's ad offering coupled with increased brand interest demonstrate the rising importance of the social network to marketers, but it comes at a cost.... >>

BizReport | Advertising archives September 30, 2011

Electronic Arts announces game marketing platform

Electronic Arts, the major developer, publisher and distributor of video games, has announced the launch of a new audience insights platform aimed at marketers across its console, mobile, social and online games. ... >>

BizReport | Advertising archives September 02, 2011

Fetchback integrates BrightTag, shortens page load

A new integration from Fetchback should help brands better engage consumers by shortening page load time - you know those ten or so seconds when a page is loading but hasn't displayed. Data has shown that a delay as short... >>

BizReport | Advertising archives August 09, 2011

Longboard Media taps eXelate for data monetization

Shopping vertical Longboard Media has tapped eXelate to better monetize data collected from their sites. Through the partnership, Longboard will utilize eXelate's DataLinX features, Audience eXtender and Tag Manager. ... >>

BizReport | Advertising archives August 09, 2011

Bizo, comScore partner for business-based metrics

Business marketers have more ways to analyze campaign performance. A new partnership between Bizo and comScore, creating the comScore Bizo Index, gives business-minded brands better access to buying segments. ... >>

BizReport | Advertising archives June 13, 2011

Motista to identify branded connection data

Add another way to target and hopefully engage online consumers: connection data. From Motista and available today, a new platform called Motista Consumer Connection gives brands on-demand access to consumer data. Some of the data goes back to 2007, giving... >>

BizReport | Advertising archives May 25, 2011

Tremor Media gives marketers deep insight into campaign performance

One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns.... >>

BizReport | Advertising archives May 05, 2011

Reports: Online ads reaching more people?

New data out from comScore indicates that a record breaking number of display ads were served in Q1 2011. But does that mean more consumers engaged or that more sales were made? Not necessarily says research from MediaMind; their research... >>

BizReport | Advertising archives February 11, 2011

Fetchback, Pepperjam, e-Dialog integrate for increased reach, conversions

Ad retargeter Fetchback is integrating with Pepperjam and e-Dialog to give advertisers more bang for their ad buck. Through the partnership clients using both Pepperjam and Fetchback will be able to track conversions from both companies, giving advertisers a better... >>

BizReport | Advertising archives February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad.... >>

BizReport | Blogs & Content archives February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement.... >>