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BizReport | Advertising March 07, 2017

Ad Roundup: Knowledge key to new announcements

In today's advertising roundup, a profitability announcement and two product releases which underline the importance of analysis for today's brands. ... >>

BizReport | Advertising November 19, 2015

Ad Roundup: Platforms ease customer experience, preferences

In today's advertising roundup, four new releases that should make it simpler for brands and retailers to engage with customers around the globe. ... >>

BizReport | November 07, 2012

Over 43% of UK advertisers to increase mobile and online video ad budgets

Over 4 in 10 media buyers and top decision makers at UK advertising agencies say spending on mobile and online video will be increased next year, but many also want to see stronger success metrics. ... >>

BizReport | Advertising November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>

BizReport | Research June 13, 2011

Over two-thirds of TrueView pre-roll ads viewed

At the end of last year Google announced it was giving video viewers on YouTube the opportunity to skip pre-roll ads after just 5 seconds of viewing. Six months on and YouTube has revealed that not many choose to skip... >>

BizReport | Advertising January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

BizReport | Advertising December 21, 2010

New methodology offers additional ad insights

Brands wanting more information from online campaigns should look into a new partnership between SAY Media and KN Dimestore. The two are collaborating on a new kind of research methodology which adds engagement metrics to brand advertising. What that means... >>

BizReport | Research December 26, 2007

IAB issues rich media guidelines

Advertisers may rest a little easier in the New Year thanks to guidelines from the Interactive Advertising Bureau (IAB) regarding the measurement of rich media advertising platforms. The guidelines determine how and when rich media ads are counted as a... >>

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