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BizReport | Advertising March 18, 2013
Adform: CTRs of ads on tablets 65% higher than desktop
According to new data released by Adform, CPM rates for real-time bidding inventory have doubled in the past year with ads on tablets attracting the highest engagement and click-through rates. ... >>
BizReport | Advertising January 20, 2009
Google shelves Print Ads
Over two years ago, the search-engine behemoth proposed to demonstrate how it could help, and not hinder, newspapers sell print advertising to the hundreds of thousands of small merchants who buy online ads from Google. By introducing Google Print Ads,... >>
BizReport | Advertising January 17, 2009
Right Media accused of selling deceptive ads
Ben Edelman, an ad researcher and assistant professor at Harvard's Business School, has accused Right Media of knowingly allowing the sale of deceptive ads on its exchange. ... >>
BizReport | Search Marketing October 10, 2008
More ad opportunities via Google
First came click-to-buy on YouTube, then AdSense for Games and now Google has been spotted placing text ads on Google Maps.... >>
BizReport | Advertising May 06, 2008
No-frills online ad search engine launched
A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements.... >>
BizReport | Advertising April 28, 2008
AOL's Platform-A launches display ad spot marketplace
AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. ... >>
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Latest Headlines
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- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
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