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BizReport | Advertising archives April 06, 2017

Up to 70% of in-stream video ad inventory misrepresented as in-banner

Many video ad impressions may be being misrepresented, according to new research from Rocket Fuel. ... >>

BizReport | Advertising archives March 18, 2013

Adform: CTRs of ads on tablets 65% higher than desktop

According to new data released by Adform, CPM rates for real-time bidding inventory have doubled in the past year with ads on tablets attracting the highest engagement and click-through rates. ... >>

BizReport | Advertising archives January 20, 2009

Google shelves Print Ads

Over two years ago, the search-engine behemoth proposed to demonstrate how it could help, and not hinder, newspapers sell print advertising to the hundreds of thousands of small merchants who buy online ads from Google. By introducing Google Print Ads,... >>

BizReport | Advertising archives January 17, 2009

Right Media accused of selling deceptive ads

Ben Edelman, an ad researcher and assistant professor at Harvard's Business School, has accused Right Media of knowingly allowing the sale of deceptive ads on its exchange. ... >>

BizReport | Search Marketing October 10, 2008

More ad opportunities via Google

First came click-to-buy on YouTube, then AdSense for Games and now Google has been spotted placing text ads on Google Maps.... >>

BizReport | Advertising archives May 06, 2008

No-frills online ad search engine launched

A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements.... >>

BizReport | Advertising archives April 28, 2008

AOL's Platform-A launches display ad spot marketplace

AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. ... >>