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BizReport | Advertising September 13, 2013

Bots costing advertisers $9.5 billion

New data released by Solve Media reveals the bot problem is worsening with a whopping 46% of web advertising exhibiting suspicious activity during the second quarter of this year, up from 43% in the first quarter.... >>

BizReport | Advertising January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>

BizReport | Mobile Marketing January 17, 2012

InMobi: Tablet ad impressions up 771%

Mobile ad network InMobile has released new ad impression data that demonstrates the significant growth of mobile advertising over the past year.... >>

BizReport | Ecommerce October 07, 2010

Studies: Consumers won't cut back, advertisers shouldn't, either

Two recent studies may change the way advertisers look to the 2010 holiday shopping season. Rather than cutting back on spending, one study finds that consumers will likely spend more in 2010 than they did in 2009. With consumers spending... >>

BizReport | Advertising July 08, 2010

BuzzCity: Mobile ad impressions rise globally

Global mobile media firm and free games portal, BuzzCity, has released figures showing the number of global mobile ad impressions has risen significantly since the first quarter of 2010.... >>

BizReport | Advertising June 17, 2010

News sites see highest display ad CPMs, lowest impressions

Display ads on news websites may not attract as many impressions as those on social networks but they do command the highest CPMs, according to new figures released by comScore.... >>

BizReport | Mobile Marketing April 20, 2009

Millennial Media introduces scorecard for mobile Internet advertisers

Reach and engagement have been put at the center of a new set of monthly, advertiser-focused metrics that will give a better understanding of the U.S. mobile ad market.... >>

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