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BizReport | Advertising archives July 21, 2009
Are non-clicks still valuable to marketers?
A new tool from Compete is answering that question with a resounding 'Yes'. The tool, called Ad Impact, measures what happens when consumers do not click on online display ads. ... >>
BizReport | Advertising archives May 29, 2009
Lotame: Ad impact is felt after two seconds
Make it pop has never had more impact than in a new study from Lotame. Researchers found that the impact of an online ad is felt after 2.4 seconds, is at its zenith at 40 seconds and quickly fades after... >>
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