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BizReport | Advertising March 17, 2017

Global online ad fraud far higher than ANA estimates

The findings of a recent survey suggest that global online fraud, dubbed the bank robbery of the digital age, could top $16bn this year, far more than the Association of National Advertisers' annual estimate. ... >>

BizReport | Advertising January 30, 2017

JICWEBS: Red-letter day in war against ad fraud

One of the most significant moves ever made to tackle online ad fraud has occurred with the first-ever industry seals awarded to companies who have been verified their processes reduce the risk of fraudulent ads being served. ... >>

BizReport | Ecommerce March 05, 2015

Report: Fraud, conversions linked to traffic numbers

Small, medium or large, chances are someone in your organization has received an email message from a company promising to get more traffic to your site. While a few of those companies are legitimate, many are fraudulent. And those fraudulent... >>

BizReport | Advertising February 07, 2014

How to tell if traffic is bot-related

According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual... >>

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