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BizReport | Advertising October 17, 2011

RTB spending to surpass $6B by 2015

As people across the globe become connected to the Internet, advertisers are pushing more dollars into a specific area: real-time bidding (RTB). According to a new PubMatic report the global RTB spend should surpass $6 billion by 2015 as advertisers... >>

BizReport | Advertising September 14, 2011

BIA/Kelsey upgrades forecast, research finds telecoms getting more ad play

What do coupons and telecoms have in common? Both are getting more exposure from advertisers which is upping the engagement factor from a consumer standpoint. BIA/Kelsey has upgraded their forecast for the daily deals space as more consumers sign up... >>

BizReport | Advertising April 06, 2011

PubMatic: Brand advertisers want RTB options

When it comes to the online space, more brand advertisers are looking at real-time bidding (RTB) options. Rather than paying above premium prices or having no control over ad pricing, PubMatic's new report indicates that these marketers believe they will... >>

BizReport | Advertising June 16, 2010

Reports: Ad space, E-Commerce rebounding in Q1

Have we finally reached the point where advertising numbers are coming back? Where consumers have shrugged off savings for purchases? We may be closer, at least. In both ad spending and ecommerce, more money was spent in Q1 2010 than... >>

BizReport | Advertising December 05, 2008

Internet ad growth forecasts revised down

'Tis the season to the jolly, yet ad forecasts are increasingly gloomy. WPP's GroupM has released online ad spending forecasts for next year and, perhaps unsurprisingly, they have been revised in a downwards direction. ... >>