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BizReport | Advertising October 20, 2014

Study finds the moments ads will most likely garner attention

Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer... >>

BizReport | Advertising July 30, 2014

How to measure engagement to reach a deeper customer relationship

Short-form quizzes and lists have worked to generate repeat traffic for some sites but fail miserably on others; this failure isn't because the quizzes are 'more fun' from site to site. It has to do with the expectation of the... >>

BizReport | Advertising April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>

BizReport | Advertising December 21, 2010

New methodology offers additional ad insights

Brands wanting more information from online campaigns should look into a new partnership between SAY Media and KN Dimestore. The two are collaborating on a new kind of research methodology which adds engagement metrics to brand advertising. What that means... >>

BizReport | Advertising July 06, 2010

Unicast: Messenger units lead ad interaction

When it comes to online advertising the new buzzwords are interaction and engagement. While both metrics have been around for a while, measuring tools have improved, showing that the longer a consumer interacts with or engages with an ad, the... >>

BizReport | Advertising August 26, 2009

Try enhanced notice to engage consumers

A new report from online retargeter FetchBack has interesting news for marketers. When adding enhanced notice to retargeted ads, consumers increased communication with the marketer in question. Enhanced notice is a small note at the bottom of the ad served... >>

BizReport | Advertising February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad.... >>