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BizReport | Advertising October 21, 2009

Dynamic Logic: Quality of creative is key to ad campaign success

A new study suggests that factors such as ad targeting, size and placement aren't half as vital to the success of a campaign as the quality of the creative. But surely it can't all boil down to imagery?... >>

BizReport | Advertising September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. ... >>

BizReport | Advertising April 06, 2009

Online ads fade into background

A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on television are more effective than those online. ... >>