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BizReport | Advertising December 21, 2015

How to use predictive analysis

As data collection and analysis matures so does the way to use and interpret data. According to one expert predictive analysis will be the next wave of data use. Here is why. ... >>

BizReport | Ecommerce December 14, 2015

Top 3 tips to better optimize data

Data optimization is not new to the online space, yet many brands and retailers continue to struggle to find the right combination of data and campaign strategy. Here are our top tips to strengthen data strategy. ... >>

BizReport | Advertising March 19, 2012

Another study finds brands aren't properly leveraging data

This is becoming a theme amongst online marketers: the data is there - in some cases in a brand's office - and yet it isn't being used to the fullest potential. Several studies have been released recently stating businesses aren't... >>

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