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BizReport | Advertising archives August 19, 2019

Study finds larger creative more likely to engage

According to new data, size does matter where advertising is concerned. but, is simply having oversized ads enough? We asked a digital expert to weigh in on how size matters - but so do other aspects of a campaign. ... >>

BizReport | Advertising archives January 22, 2013

Video ads: Research reveals the ingredients for an ad viewers want to watch

New experimental research from Harvard Business School Assistant Professor Thales S. Teixeira could turn online video ad creative on its head. It found that, in a world where ads can usually be skipped or ignored, the traditional surprise, or punch-line... >>

BizReport | Advertising archives July 14, 2011

More men cleaning, ads need revising

Ads for household cleaning products are usually aimed at women, but it could be time to put men in the picture as new research from Mintel shows that the number of men wielding dusters and brooms is on the rise.... >>

BizReport | Advertising archives March 29, 2010

Over one-third of consumers avoid brands with offensive ads

Some ads can do a brand more harm than good, according to a new Adweek Media/Harris poll. ... >>

BizReport | Advertising archives June 08, 2009

UK display advertising activity rises in Q1 09

New figures released by Nielsen Online show a rise in the level of display advertising activity in the UK during the first few months of this year. ... >>

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