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BizReport | Advertising archives November 03, 2016

Top 3 tips to a strong contextual commerce strategy

Contextual Commerce uses all forms of data to inform the customer's user experience in real time. A simple example of this would be WW Grainger changing the user experience, product and even pricing of a customer's site to reflect cleaning... >>

BizReport | Advertising archives July 14, 2015

Ad Roundup: Platforms to help control ad costs

In today's advertising roundup: a new option that would enable brands to better control video spending as well as a platform partnership and an ecommerce announcement that underlines the health of etailing. ... >>

BizReport | Advertising archives July 01, 2015

Ad Roundup: Video, content tools launched

In today's advertising roundup, two platform which give content creators and brands access to targeting and distribution. ... >>

BizReport | Advertising archives April 27, 2015

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. ... >>

BizReport | Blogs & Content archives February 11, 2015

Study: Images edging out content for engagement

For content sites, the key to engagement is no longer just in the content. The key to engagement is shifting to the images. That is the takeaway from a new survey out from TripleLift which found publisher sites with appealing... >>

BizReport | Advertising archives November 06, 2012

inPowered release amplifies expert opinions

For brands, finding experts in the online space is hard. Finding experts who have a large reach into the consumer base and whose opinions are listened to by those consumers is even harder. The new inPowered release amplifies these expert... >>

BizReport | Ecommerce archives January 12, 2012

Moves could give online marketers more options

A few moves in the online space may change the way brands and consumers get together. From data collection to video, these moves could impact how brands engage with and offer information to a growing online community.... >>

BizReport | Advertising archives November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Advertising archives September 19, 2011

SocialVibe: Incentivized ads capture most consumers attention

If you think offering an incentive for consumers to watch or engage with a brand's ad doesn't work, think again. A new report finds that incentives work to first get consumers to engage and then to act on that engagement... >>

BizReport | Advertising archives September 09, 2011

CityGrid taps Marchex for in-call ads

With consumers connecting at all times of the day and through various devices, a new partnership opens ad options with links to the past. This week CityGrid has tapped Marchex to deliver in-call ads across their ad network; in-call ads,... >>

BizReport | Ecommerce archives April 15, 2010

Fetchback matches shopping history with ads across 'Net

Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access... >>

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