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BizReport | Advertising July 23, 2015

Programmatic ad buying rises in UK as ad viewability falls

According to European ad verification firm Meetrics, while programmatic ad buying has many benefits to advertisers, there is a big question mark about inventory quality. ... >>

BizReport | Mobile Marketing June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform. ... >>

BizReport | Advertising June 15, 2012

Skype invites advertisers to join the conversation

The screen displayed during Skype audio calls has been re-zoned as advertising real estate. Non-subscribers and those without Skype Credits will now be presented with targeted ads that Skype hope will work their way into the conversation. ... >>

BizReport | Advertising June 13, 2012

Microsoft patent proposes serving ads based on body-language

Facebook asks its users, "What's on your mind?". A patent filed by Microsoft could answer that question for you and serve ads matching your mood or body-language. ... >>

BizReport | Advertising February 16, 2012

Psychster: Entertainment sites not always best fit for online ads

According to social media psychology firm Psychster, online ad buyers are more likely to focus their buying on entertainment websites. But is a brand really more likely to be viewed as hip and cool or, more importantly, honest, alongside such... >>

BizReport | Advertising February 02, 2012

European ad revenues boosted by DoubleClick Ad Exchange, says Google

A new study into the impact of Google's DoubleClick Ad Exchange on European publishers' revenue reveals a significant uplift and greater fill rates.... >>

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