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BizReport | Advertising archives May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish.... >>

BizReport | Advertising archives May 20, 2010

Optimism reigns as 2010 online ad spend forecasts revised

As marketers move budgets online, Internet ad spending in the U.S. is expected to increase by over 10% this year, according to eMarketer.... >>

BizReport | Advertising archives May 17, 2010

Top Google exec claims half of advertising will be digital

A top Google executive has made the bold claim that 50% of advertising will be digital in the next five years as advertisers move more of their budgets towards online and mobile activity.... >>

BizReport | Research archives May 04, 2010

Report: Behavioral targeting a question mark for brands

Behavioral targeting may have proven to be a highly engaging form of advertising, but rising concerns about consumer privacy has many marketers questioning the process. And holding back ad dollars from behaviorally targeted advertising. That, according to a recent report... >>

BizReport | Advertising archives December 08, 2009

ZenithOptimedia releases optimistic forecast for online ad spending

Earlier this month GroupM released an optimistically revised forecast for a number of ad markets across the globe. Today, ZenithOptimedia released a similarly optimistic outlook for worldwide advertising spend this year and next, particularly online.... >>

BizReport | Advertising archives March 18, 2009

Major in-game ad firm struggling

Even though video gaming has, thus far, been recession resilient, one of the industry's major in-game advertising companies is in trouble.... >>