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BizReport | Advertising August 01, 2017

Google ad blocker becoming reality?

There has been a fresh sighting of Google's proposed native ad blocker, for their Chrome browser. The feature was recently sighted on Canary, an Android developer build. Earlier this summer, Google announced plans for a 'filter' that would block ads... >>

BizReport | Advertising July 05, 2017

Top 3 tips to avoid ad blocking

For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. Here are three tips to keep ads from being... >>

BizReport | Advertising June 07, 2017

Google's 'Funding Choices' gives publishers way to monetize ad blockers

A new tool has been developed by Google that will give publishers the ability to provide their website visitors with a choice over how content is paid for. ... >>

BizReport | Advertising April 21, 2017

Researchers developing a super-adblocker

If publishers are already concerned about how the war on ad blockers is going, they may not want to hear about the daddy of all ad blockers that is currently being developed by Princeton and Stanford researchers. If you do... >>

BizReport | Advertising March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | Mobile Marketing September 06, 2016

New EU guidelines call into question network-level mobile ad blocking

That all Internet traffic should be treated equally is the basis for the Body of European Regulators for Electronic Communications' (BEREC) recent anti-mobile advertising blocking move. ... >>

BizReport | Advertising August 26, 2016

Expert: How ad blocking can work for brands

No business wants their ad to be blocked by a customer, but that block can give something back to the brand or publisher. Here's how. ... >>

BizReport | Advertising August 24, 2016

Expert: How ad blocking is affecting brands now

Ad blocking hasn't become the death knell of the digital marketplace as some experts believed - at least not at this point. But, ad blocking does come at a cost for merchants and brands. ... >>

BizReport | Advertising August 17, 2016

Ad blocking: 'Value exchange' message may be getting through to consumers

The latest IAB quarterly report, carried out in conjunction with YouGov, reveals no recent uptick in ad blocker use among adults in the UK. In fact, confusion among consumers as to what is, and is not, an ad blocker may... >>

BizReport | Advertising June 22, 2016

2017 will see nearly 87 million U.S. web users avoiding ads

A new report from eMarketer reveals uncomfortable news for publishers already feeling the pinch from ad blockers. Numbers are due to swell in the U.S in the coming year on both desktop, laptop, and mobile. ... >>

BizReport | Advertising June 03, 2016

How radio blocks ad blocking

Radio is one of the big three traditional mediums for both content and advertisements, but many advertisers continue to overlook radio as a viable ad option. Some cite dwindling listenership or channel-hopping junkies, but one expert believes that, in an... >>

BizReport | Advertising May 18, 2016

Optimal: The cost of ad blocking

Analytics firm Optimal forecasts that ad blocking will take almost $4 billion out of the digital ad industry this year as millions of people in the US use ad blocking software. ... >>

BizReport | Advertising May 10, 2016

Ad blockers more likely than average to pay for content

Adblockers may be the bane of publishers online, but they are not averse to coughing up for content they want to watch, read, or hear, according to new figures released by GlobalWebIndex. ... >>

BizReport | Advertising May 02, 2016

'Adblockalypse' now?

Are we heading towards an 'adblockalypse'? A new survey from Unruly reveals there is a real risk of consumers abandoning advertising if brands do not pay heed to the signals and adopt new strategies. ... >>

BizReport | Advertising April 18, 2016

Report: 40% would pay to remove ads

Consumers finding ways to get around advertisements is not new, but new technology is making it simpler, and could change the way business is done online sooner rather than later. That's the takeaway from a new Accenture report which indicates... >>

BizReport | Advertising April 04, 2016

Ad blocking round-up: Scandinavia, MS Edge and the outgoing FTC Commissioner

The ad blocking saga continues, with research showing a rise in Scandinavian Internet users blocking ads, the non-existent built-in ad blocking in Microsoft's new web browser, and some home truths from the FTC's outgoing Commissioner.... >>

BizReport | Mobile Marketing March 18, 2016

Research reveals just how much mobile data ads consume

The amount of mobile data being used points to yet another reason why users are turning to mobile ad blockers. New research from Enders Analysis shows that ads could account for about half of data used by people reading articles... >>

BizReport | Advertising March 04, 2016

Ad blockers willing to turn off software to access content when asked

That latest Internet Advertising Bureau (UK) figures show that the number of people using ad blockers continues to rise. However, more than half are willing to turn them off to access content they want.... >>

BizReport | Advertising March 02, 2016

Millennials more inclined to block ads on desktop

Whether a person had an ad blocker installed on a PC is probably based on age, according to new research, while on mobile there is little difference between generations. ... >>

BizReport | Advertising February 23, 2016

Three's network-wide ad blocking and the IAB's response

Mobile company Three has announced it will introduce ad blocking across both its UK and Italian networks and the Internet Advertising Bureau is not happy about it.... >>

BizReport | Advertising February 22, 2016

How publishers are reacting to ad blocking

A new survey reveals how publishers are approaching the increasing challenge of ad blocking and reveals that, while a variety of methods are favored, there is a universal disregard for paywalls. ... >>

BizReport | Advertising January 27, 2016

Intrusive pre-roll ads prompt ad blocking software installation

More than 4 in 10 people are motivated to install an ad blocker by what they perceive to be the most intrusive advertising format of all - pre-roll ads. ... >>

BizReport | Advertising January 20, 2016

4 in 10 publishers believe up to 30% of visitors block ads

Content compensation platform Sourcepoint has published data that graphically illustrates the problems facing publishers as the ad blocking threat increases. ... >>

BizReport | Advertising December 21, 2015

DCN: Ad blocking a significant issue for the publishing industry

Digital Content Next (DCN), previously known as the Online Publishers Association, has pushed more data into the ad blocking arena with a survey showing that a third of U.S. consumers are very or somewhat likely to try out ad blocking... >>

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