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BizReport | Advertising September 25, 2014

Ad Roundup: Releases highlight analytics, mobile simplicity

Pertino and Verint are releasing new tools into the online and mobile spaces this week, set up to ease how brands develop mobile apps and how they analyze customer engagement. ... >>

BizReport | Mobile Marketing June 13, 2012

Flurry empowers app marketers to measure effectiveness of traffic acquisition campaigns

This year more than $1 billion will be spent by mobile app marketers on traffic acquisition, estimates mobile app measurement and ad platform Flurry. Many of them won't be able to adequately measure the effectiveness of those campaigns, a problem... >>

BizReport | Advertising August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>

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