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BizReport | November 19, 2012
New Facebook tool tracks ad-driven consumer activity
At the end of this week, Facebook will begin the roll out of a new tool for retailers that will enable the tracking of purchases, or other desirable actions, by users who have viewed their ads. ... >>
BizReport | Mobile Marketing June 13, 2012
Flurry empowers app marketers to measure effectiveness of traffic acquisition campaigns
This year more than $1 billion will be spent by mobile app marketers on traffic acquisition, estimates mobile app measurement and ad platform Flurry. Many of them won't be able to adequately measure the effectiveness of those campaigns, a problem... >>
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