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BizReport | Email Marketing March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. ... >>

BizReport | Mobile Marketing August 01, 2016

September identified as best-performing month for app new user acquisition

Liftoff's analysis of 12 months of app install campaigns and post-install purchase data has identified next month, September, as one of the best-performing months of the year for new user acquisition.... >>

BizReport | Social Marketing October 08, 2014

Where is your most engaged website traffic coming from?

Where does your website's most engaged traffic come from? Megalytic had a go at trying to answer this question with some interesting results.... >>

BizReport | Ecommerce archives April 09, 2014

CMOs urged to go beyond the point of purchase

Businesses that keep their sights firmly fixed on customer acquisition are failing to acknowledge the importance of communicating with customers after they have made a purchase. ... >>

BizReport | Social Marketing May 23, 2012

Gain instant Facebook Fans in-store with the Like Machine

A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they're not armed with a smartphone or tablet. I caught up with Will Damhuis to... >>

BizReport | Loyalty Marketing September 12, 2008

Customer retention becomes business priority

New research carried out by SPSS Inc. has revealed customer retention as a top priority for European businesses, as consumers become less brand loyal and more price sensitive.... >>

BizReport | Ecommerce archives April 08, 2008

Recession and convenience drive coupon use

Coupon redemption rates in the U.S. have dropped to around 1% during the last decade, but it appears that the whiff of recession in the air and an online distribution strategy is enough to turn even those on above-average incomes... >>

BizReport | Advertising archives February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. ... >>

BizReport | Search Marketing November 04, 2007

AOL to purchase Quigo?

The jostling for market share in online advertising continues with reports out that AOL is about to purchase Israeli online advertising company Quigo for a few hundred million dollars.... >>

BizReport | Trends & Ideas archives September 05, 2007

Yahoo to purchase high ranking ad network

The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network. ... >>

BizReport | Advertising archives July 27, 2007

Microsoft acquires Internet ad exchange

Microsoft is “hellbent and determined” to become a “powerhouse” in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange.... >>

BizReport | Internet May 09, 2007

MySpace, Photobucket acquisition rumors confirmed

Online reports are claiming confirmation of MySpace’s acquisition of Photobucket.... >>

BizReport | Internet May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc.... >>

BizReport | Internet April 19, 2007

Experian purchases Hitwise for $240 million

Internet marketing information company Hitwise has been purchased by Experian Group Ltd.... >>